Lauri Korolainen

I am in charge of the nationwide radio station YleX’s digital operations from strategic level to everyday production. In 2015, I grew YleX’s social media audience by 33 % by developing and rolling out a social media strategy, as well as defining channel prioritization and content. The strategy has been used as a best practice in several other units in the company.

I Managed the YleX.fi website and a team of eight journalists and social media professionals. In 2014, I was responsible for renewing and relaunching the site. As a producer I produced 18 of the website’s all time most read articles by using user data to support the journalistic decision-making and by improving the usability of the page. As a result, contributed to growing the average number of page views of yearly top 10 articles by 69 % in 2015.

I wrote the first regularly published social media column in Finland. My monthly columns were published in the student magazine Ylioppilaslehti, both online and on print in 2012¬–2014.

As a consultant in research and insights team (2012-2013) consulted on corporate communications, market research and PR for clients in fields of IT, finance, construction, e-commerce, customer electronics, transportation and food industry. As a creative planner (2013-2014) I had the privilege to combine business with madness. I planned and implemented customers’ PR activities, marketing campaigns, crisis communication operations and trained business executives in media and presentation skills.

Helsingin Sanomat is the largest subscription newspaper in the Nordic countries. I worked the summers 2011-2012 for Helsingin Sanomat's the weekly supplement NYT and the summer of 2008 forr the local new section. In the summer 2012, I had five first page stories published in a total of 12 issues, compared to the average of two by colleagues by actively developing and pitching story ideas and focusing on the excellence of storytelling.

I compiled, edited and anchored newscasts on three nationwide radio channels. In night shifts I also worked as a news editor and simultaneously anchored six newscasts in 8 hours.

I worked as a substitute political correspondents at Seura (one of the largest Finnish weekly magazines) covering mainly domestic politics and economics.

I worked the summers 2011-2012 for Helsingin Sanomat's the weekly supplement NYT and the summer of 2008 forr the local new section.

Iltalehti is one of the largest newspapers in Finland. I worked mainly in the news section covering domestic news and politics, but wrote also feature stories for the paper’s weekend supplement. From summer 2010 I also worked as a sub-editor being in charge of the daily news policy, editing, layout and headline posters.

I covered news from politics and economics to foreign and domestic issues in the YLE News Agency to be published on YLE News’ website as well as in newsflashes on TV and radio.

Helsingin Sanomat is the largest subscription newspaper in the Nordic countries. I worked the summer 2008 for their news section and summers 2011-2012 for the weekly supplement NYT.

I studied two of my three minors at Aalto University: Marketing, at Aalto University School of business and Magazine journalism at Aalto University School of design.

I studied two of my three minors at Aalto University: Marketing, at Aalto University School of business and Magazine journalism at Aalto University School of design.

Communication, Politics, Journalism, Publicity, Organizational communication