Katarzyna Oleksiuk

End-to-end execution of comms plan mitigating negative resonance after EC's antitrust ruling against Google Shopping, that contributed to a positive resolution of the case; Optimisation of Google Ads comms strategies for technological partners via 121 workshops to drive incremental ads acquisitions in EMEA, incl.: defining personas, value proposition & messaging refinment; Creation of marketing playbook for partners in EMEA to provide guidance on effective growth marketing for Google Ads at scale.

Day-to-day management of Paranit brand, incl.: sales reporting, distribution controlling, execution of communication plan, budget planning; Development and execution of short-term marketing strategy for Paranit, incl.: communication to consumers and healthcare professionals, organisation of educational program, launch of new website; Coordination of 360 marketing activation for NiQuitin and Undofen brands.

Defining go-to market strategy for own brand, planning and execution of marketing communication strategy on social media, website, influencers; Collection creation and launch, designing, production plan, photo shooting, promotion; Managing stocks, marketplaces and shipments.

Hash.fm is an influencer marketing agency working for top international brands in Poland; Ideation and execution of tailor-made influencer campaigns for various clients, incl.: Multikino, IKEA, EB and Tauron, that have contributed to positive campaign results.

International Student Exchange