Katarzyna Wojcik

• Manage career focused digital properties (LinkedIn, Glassdoor, etc.) • Responsible for email campaigns to increase engagement with our talent communities • Began implementing Facebook Ads and AdWords into recruiting campaigns • Lead a HR Agile team in redefining our Employee Value Proposition and Candidate Experience

As a Sourcing Specialist at Blackboard I source for passive candidates supporting both technical and non-technical teams from entry to executive level positions. I'm constantly continuing to develop and improve a personalized approach to messaging and recruitment campaigns including leading a project to establish a talent branding strategy across various web channels.