Dipl.-Ing. Katarzyna Żułkiewska-Bodden

• Lead the developed and implementation of annual marketing strategy that resulted in consistent number of incoming inbound leads • Drove the development and implementation of online media strategies that resulted in improved efficiency and accelerated sales growth and profitability. • Developed and implemented the customer and market research designed to improve results of our marketing and sales promotions • Launched successful brand - building campaigns

• Articulate product and service offerings, key benefits and messages for use by sales and marketing • Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral • Develop, establish and maintain marketing strategies to meet organizational objectives. • Create a target audience and build campaigns and promotions aimed

• Monitoring of the market trends, research consumer markets and competitors’ activities to identify opportunities and key issues • Creating vision, mission, brand and marketing strategy • Translate brand strategies into brand plans, positioning and go-to-market strategies • Developing high quality and effective marketing materials, in full alignment with the brand strategy. • Creating an enduring brand message, driving increased sales results, brand loyalty and improved market share.

• Taking part in creation and development of the business development strategy • Creating and executing brand strategy on the PL and USA market • Building and directing marketing - inbound lead generating strategy • Controlling all direct sales and marketing efforts of the brand • Hiring and managing the marketing team

• Creating and developing strategic marketing plans based on strong research • Initiating and coordinating advertising campaigns (online and offline) and promotional activities • Extensive work with all sources of media channels (online and offline) • Negotiating with suppliers and vendors •Budget setting, including measurement and return on investment