Katharina Frei

- Leading a Development Team to deliver high quality tech. products - Developing and executing Product Strategy - Managing and prioritising Product Roadmap and Backlog - Stakeholder Management (Payment System, Online Marketing, BI, Category Mgmt.) - Defining Business Value and Feature specifications focusing on increasing usability and conversion rate - Managing Internationalisation

Travelling abroad (Europe) and looking for new opportunities for new opportunities within e-commerce, product management and digital marketing. Relocating to Berlin from Sydney, Australia.

Leading the Online and Customer Service Teams - Development of new overall cross platform online strategy. - Manage implementation of new website and enhanced e-commerce platform. - Manage optimisation of customer experience by enhancing all e-commerce touch points - Managing development and day-to-day functionality and operation of samanthawills.com - Develop and manage the implementation of online marketing strategy. - Develop and manage the delivery of customer retention strategy.

Product and Project Management of e-commerce websites and mobile applications in both Australian and New Zealand markets. - Managing the cross platform product strategy. - Identifying trends and transforming customer insights into innovative software products and features. - Ownership of product roadmap and development cycle - Ownership of conversion optimisation (User Experience, E-commerce, Hypothesis driven A/B testing) - Market Research and Competitor Analysis - Management of new opportunities

Online Marketing - Development and delivery of Multi-Channel Acquisition Strategy. - Implementation retargeting campaigns. Retention Marketing - Development and delivery of Retention and Email Marketing Strategy. - Customer lifetime Value evaluation and Customer Segmentation. Website performance - Website performance Analysis and UX optimization.

Public Relations, Wirtschaftskommunikation