
Katharina Frei
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Katharina Frei
- Leading a Development Team to deliver high quality tech. products - Developing and executing Product Strategy - Managing and prioritising Product Roadmap and Backlog - Stakeholder Management (Payment System, Online Marketing, BI, Category Mgmt.) - Defining Business Value and Feature specifications focusing on increasing usability and conversion rate - Managing Internationalisation
- 6 Monate, Juli 2015 - Dez. 2015
Travelling Europe
Relocating to Berlin from Sydney, Australia / Looking for new opportunities
Travelling abroad (Europe) and looking for new opportunities for new opportunities within e-commerce, product management and digital marketing. Relocating to Berlin from Sydney, Australia.
- 1 Jahr und 6 Monate, Jan. 2014 - Juni 2015
Online Manager
Samantha Wills (Australia) pty ltd
Leading the Online and Customer Service Teams - Development of new overall cross platform online strategy. - Manage implementation of new website and enhanced e-commerce platform. - Manage optimisation of customer experience by enhancing all e-commerce touch points - Managing development and day-to-day functionality and operation of samanthawills.com - Develop and manage the implementation of online marketing strategy. - Develop and manage the delivery of customer retention strategy.
- 1 Jahr und 6 Monate, Aug. 2012 - Jan. 2014
Product Manager
brandsExclusive (Australia) pty ltd
Product and Project Management of e-commerce websites and mobile applications in both Australian and New Zealand markets. - Managing the cross platform product strategy. - Identifying trends and transforming customer insights into innovative software products and features. - Ownership of product roadmap and development cycle - Ownership of conversion optimisation (User Experience, E-commerce, Hypothesis driven A/B testing) - Market Research and Competitor Analysis - Management of new opportunities
- 1 Jahr und 2 Monate, Juli 2011 - Aug. 2012
Online Marketing Specialist
brandsExclusive (Australia) pty ltd
Online Marketing - Development and delivery of Multi-Channel Acquisition Strategy. - Implementation retargeting campaigns. Retention Marketing - Development and delivery of Retention and Email Marketing Strategy. - Customer lifetime Value evaluation and Customer Segmentation. Website performance - Website performance Analysis and UX optimization.
- 4 Monate, März 2011 - Juni 2011
Marketing Assistant
brandsExclusive (Australia) pty ltd
- 4 Monate, Aug. 2010 - Nov. 2010
Marketing, Public Relation, Business Administration
Sydney Migration International
- 10 Monate, Aug. 2009 - Mai 2010
Kundenberaterin Public & Media Relations
4iMEDIA Agenturgruppe für journalistische Kommunikation
- 1 Jahr und 10 Monate, Sep. 2006 - Juni 2008
Working Student PR, CRM, Onlinemarketing
Florena
Intern PR, CR, Online Marketing
Florena
Ausbildung von Katharina Frei
- 6 Jahre und 6 Monate, Okt. 2002 - März 2009
Interkulturelle Wissenkommunikation
Martin-Luther-Universität Halle-Wittenberg
Public Relations, Wirtschaftskommunikation
Sprachen
Deutsch
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Englisch
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Spanisch
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Französisch
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