
Katharina Sabel
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Katharina Sabel
Conception, implementation, quality insurance, monitoring and evaluation of various projects that can be categorised into: - onsite A/B-testings for selected key accounts - product improvement & creation of new features - customised product development for key accounts
• Global launch of the personalisation platform Dynamic Yield • Conception, implementation and reporting of automated and personalised CRM campaigns • Reporting and analysis of relevant KPIs and A/B-testings • Continuous optimisation of the user experience • Training of new employees
- Planning and implementing B2C marketing strategies across the online channels E-Mail and On-Site Marketing - Ensuring brand/shop consistency within the channels - Preparation and planning of weekly changing promotions for the shops in DACH - Improving the customer journey by creating a pleasurable online-shop environment in agreement with SEO - Managing E-Mail marketing campaigns by planning, creating, testing, execution, reporting and optimization - Tracking and analyzing KPIs
Brand management support, preparation of new product launches, development of POS-material, P&L calculation, market and competition analysis, media database and homepage maintenance, close collaboration with design agency
Service and customer advice, kreative implementation of store concepts, cashing up and cash check
- 11 Monate, Sep. 2015 - Juli 2016
Waitress and bartender at event sector
Ravensberger Park Veranstaltungs GmbH
Table and bar service at functions, cashing up
Implementing POS concepts, customer and agency support, image and text supply for online and offline market, planning and implementing events
- 3 Jahre und 9 Monate, Jan. 2012 - Sep. 2015
Front Desk Receptionist
Hotel Grüner Baum GmbH
Check-in and Check-out, taking and handling bookings, preparing quotations, cashing up, correspondence
Processing enquiries, preparing and keeping track of quotations, taking orders, monitoring delivery dates, key-account-manager support, requesting offers and placing orders from suppliers, co-operation with purchasing department
Ausbildung von Katharina Sabel
- 3 Jahre und 1 Monat, Sep. 2013 - Sep. 2016
International Studies in Management
Fachhochschule Bielefeld
• Focus on marketing and consumer behavior • Grade level October 2016: 1.5 • Bachelor’s Thesis: Influencing the Impulse Buying Behavior by a Premium Fashion Store Environment - On the Example of Diesel -
- 11 Monate, Sep. 2012 - Juli 2013
Business
Franz-Oberthür-Schule
- 2 Jahre und 6 Monate, Sep. 2006 - Feb. 2009
Apprenticeship in wholesale and foreign trade
Max Lamb GmbH & Co. KG
Sprachen
Englisch
Fließend
Deutsch
Muttersprache
Spanisch
Grundlagen
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