Katharina Sabel

Conception, implementation, quality insurance, monitoring and evaluation of various projects that can be categorised into: - onsite A/B-testings for selected key accounts - product improvement & creation of new features - customised product development for key accounts

• Global launch of the personalisation platform Dynamic Yield • Conception, implementation and reporting of automated and personalised CRM campaigns • Reporting and analysis of relevant KPIs and A/B-testings • Continuous optimisation of the user experience • Training of new employees

- Planning and implementing B2C marketing strategies across the online channels E-Mail and On-Site Marketing - Ensuring brand/shop consistency within the channels - Preparation and planning of weekly changing promotions for the shops in DACH - Improving the customer journey by creating a pleasurable online-shop environment in agreement with SEO - Managing E-Mail marketing campaigns by planning, creating, testing, execution, reporting and optimization - Tracking and analyzing KPIs

Brand management support, preparation of new product launches, development of POS-material, P&L calculation, market and competition analysis, media database and homepage maintenance, close collaboration with design agency

Service and customer advice, kreative implementation of store concepts, cashing up and cash check

Table and bar service at functions, cashing up

Implementing POS concepts, customer and agency support, image and text supply for online and offline market, planning and implementing events

Check-in and Check-out, taking and handling bookings, preparing quotations, cashing up, correspondence

Processing enquiries, preparing and keeping track of quotations, taking orders, monitoring delivery dates, key-account-manager support, requesting offers and placing orders from suppliers, co-operation with purchasing department

• Focus on marketing and consumer behavior • Grade level October 2016: 1.5 • Bachelor’s Thesis: Influencing the Impulse Buying Behavior by a Premium Fashion Store Environment - On the Example of Diesel -