Kathrin Posnanski

- Leitung des globalen Combustibles Insight Teams - Definition von Standards für Insight-Produkte und Implementierung von Best Practices - Verantwortlich für die Prioritätensetzung für globale und lokale Forschungsprojekte - Mentoring und Coaching der Insight-Teams - Steuerung der globalen Marktforschungsaktivitäten - Planung & Verwaltung des globalen Forschungsbudgets - Integration neuer Forschungsmethoden und -technologien

- Leitung des regionalen Consumer Research Teams - Ressourcen Planung und die Festlegung von Prioritäten für Forschungsprojekte - Steuerung der Forschungsaktivitäten über Regionen, Cluster und Märkte - Planung und Verwaltung des Forschungsbudgets auf regionaler Ebene - Verantwortlich für den Übergang von dezentraler zu zentraler Research Organisation - Entwicklung von Best Practices und Demokratisierung der Ergebnisse in der gesamten Organisation.

- Leitung des globalen DVJ Accounts eines internationalen Technikherstellers im Bereich Tracking und Pretesting - Planung, Durchführung und Controlling von Business Development Aktivitäten - Erstellung von Fallstudien und Veröffentlichung von Ergebnissen, Artikeln und Pressemeldungen - Präsentation des Unternehmens auf Konferenzen, Events und Messen - Entwicklung und Durchführung von Workshops mit Interessenten und Kunden

Leading the System1 Research business in Germany; responsible for revenue and profit growth in Germany; Proactive business development to win new clients; developing and executing the local marketing strategy with a strong focus on PR; Special expertise in ad testing and brand management; Developing case studies and publishing results, writing articles and press releases; Representing the company at conferences, events, and fairs by presentations on stage

Account leadership and budget responsibility; Business development and building client relationships; Team leader; Leading International multi-country & multi-stage projects; Presentations at trade fairs, congresses, and events

Setting up, building, and developing the local business in Germany together with the managing director; Business development; Building a team, managing, and coaching team members

Key Account Management; Focus on advertising and communication research, brand equity tracking and brand management; National and international projects; Conception and conduction of studies, analysis, interpretation of results and recommendation; Coaching (senior) research executives

Business development and client relationship management; Focus on customer satisfaction and loyalty projects; Cold calling, creds presentations, preparing proposals, project calculation and questionnaire development; Organisation of quantitative and qualitative studies; Workshops and lectures about market research and marketing

Business development, preparing proposals, conception and conduction of studies, analysis and interpretation of results, and result presentation; Company presentation on business meetings and congresses; All types of studies via the internet (projects by access-pool, customer studies and pop-up interviews); Accountable for the organisation and co-ordination of the operating business; Managing and coaching of project managers

Responsible for insurance companies, mail order business, tourism; Canvassing, writing proposals, conception and conduction of studies, analysis and presentation; All types of quantitative and qualitative studies, Projects by telephone (CATI) and personal (CAPI) interviews; Organisation of point of sale interviews; Organisation and conduction of focus groups; Result analysis by all multivariate methods especially cluster and conjoint analysis