Dr. Kerstin Reinsch

Developed a comprehensive marketing and communications strategy, incl. brand positioning, brand redesign, and channel approach. Created action and content plans to achieve business and positioning objectives. Managed and coached the corporate communications team. Served as senior advisor and partnered with management and physicians to achieve marketing goals. Developed and executed digital and analog as well as internal and external marketing and communication activities, including HR marketing tactics.

Development & execution of all Marketing and Communication activities in support of the business strategy. Built global recognition of Oerlikon AM as a thought leader and innovator. Led the MarCom strategy for the flagship conference AMTC (+ 3.000 attendees). Owned the content development for all channels. Counseled leadership on communications & marketing initiatives. Built and coached MarCom team in Europe & US. Managed budget & suppliers.

B2B marketing communications for Oerlikon’s Additive Manufacturing Business Unit (AM) Media Relations: Managed proactive media outreach, developed messaging, drafted press releases, served as single point of contact for media Marketing communications, branding, event management: Development of marketing materials, website, brand migration, organization of Munich Technology Conference (mtc), openings of new sites Internal communications: Employee and exective communications, speechwriting

Thesis: Female politicians are no men - and male politicians neither? About the role of gender in the media coverage of German and American female and male frontrunners Degree: Dr. Phil. (magna cum laude)

B2B marketing communications for a midsize company focused on additive manufacturing/prototyping Trade Shows: Preparation and execution of trade shows in Germany and abroad, lead management, tracking and analysis of trade show results Website & Collateral: Design and implementation of a new website, redesign and commissioning of print documents and advertising material Social-Media: Set-up of relevant channels, content management Sponsoring: Coordination & negotiation of sponsoring requests

Scientific Communication at a University Team Lead: Management of a team of student assistants Project Management: Development and implementation of a new university award and sponsorship program, management of nomination and assessment processes

Award conception and award ceremonies