Kevin Cox

Team builder, strategic director, technologist, customer advocate, optimist, dreamer, adventurer.

German real-time analytics and data warehousing company. Led corporate marketing, product marketing, public relations, and analyst relations, as well as US sales management. Repositioned company as provider of in-memory DBMS technology. Executed plan of integrated thought leadership, PR, events, and analyst relations in US and UK to raise awareness of little known company and drive 90% increase in customer adoption. Opened first US office for EXASOL.

Responsible for product definition, early customer engagements, messaging & positioning, analyst relations, and public relations.

Click to edit position descriptionResponsible for integrated marketing, messaging & positioning, analyst relations and public relations for big data start-up. Managed team of 2 marketing managers.

Led Strategic Initiatives and Integrated Marketing Management at world leader in enterprise software. Built program marketing team of 3 directors & 9 managers. Led marketing programs and field marketing for major launches (SAP HANA, SAP BusinessObjects, SAP NetWeaver) developing multiple new business sectors for SAP in middleware, business analytics and databases.