Kevin Wang

I apply my experience to establish the brand and rejuvenate the revenue stream through customer acquisition, funnel development, and channel marketing. To better ensure the success of our marketing efforts and investments, I adopted agile methodologies, set benchmarking practices, and created a culture of accountability and open communications.

Combining my expertise in digital marketing and my passion for photography, I created my own brand and business. With a business plan in hand along with my skills in writing, web design, partner marketing, and campaign management, I secured business opportunities in my spare time to compliment my primary income.

• Created Marketing strategies, frameworks, road maps, and 2018 campaign and content calendars • Launched website and HubSpot automation to improve marketing engine to drive lead gen and nurture • Produced blog posts, press releases, and gated content to improve SEO, traffic, nurture campaigns, lead gen • Improved website and content strategy upped pages/visit from 2 to 4.5, lowered bounce rate from 55% to 4%

• Conceived and executed all Marketing plans, campaigns, investments, and strategies as principal Marketer • Audited and adjusted 2018 Marketing Budget of $900K • Analyzed all past media purchases to strategically create 2018 Media Plan • Outlined website redesign plans and new Online Marketing strategies • Managed Google Analytics and site SEO/SEM • Created customer testimonials

The start of my professional career, I learned everything about marketing at Apptio. I started with running social and advertising campaigns then moved on to running lead generation campaigns. I eventually became project and web content manager while continuing to oversee our digital campaigns. During my time at Apptio, I learned how to manage customers and the value of surrounding myself with great people and leaders. To me, culture is the key indicator of an organization's success.