Kevin Ziegenbein

Specialist Digital Transformation & CX at RB Leipzig. Drove cross-functional initiatives to improve fan engagement, CX, and internal efficiency. Designed and piloted AI-enabled personalization and automation use cases, strengthened data/privacy alignment, delivered competitor and performance benchmarking, and optimized ongoing digital products and seasonal programs. Produced executive-ready analyses and improved profitability/scalability of a revenue-generating program.

Consultant at Deloitte in the Digital Transformation space. Supported international HR and operations projects, including post-merger integration (global HR team integration, workforce/capacity planning) and analysis of production/reporting variances in industrial environments (input/output, root causes, improvement actions). Also contributed to proposals/tenders and completed trainings in analytics/reporting and process improvement.