Kirsten Sager

Department: Marketing Strategy, Planning & Insights Team Lead: 9 employees Key Responsibilities: short and longterm volume forecasting for BAT Germany portfolio, ownership of Business Cases, Performance Tracking, ensuring national and regional reportings, coaching & development of team members Markets: Germany & Austria

Department: Brand Marketing Team Lead: 5 employees Responsibilities: Volume, Share, NTO and Budget responsibility for entrusted portfolio, ATL and BTL marketing activities, strategic leadership of Switzerland and Austria, development and implementation of pricing and portfolio strategies, coaching & development of team members Markets: Germany, Switzerland, Austria

Department: Marketing Finance Responsibilities: Leading Marketing Resource Allocation process, delivering financial framework to enable Marketing decision making, coordination and alignment of Marketing Resource Allocation plans for DACH area Markets: Germany, (Switzerland, Austria: coordination only)

Department: Brand Marketing Team Lead: 4 employees Responsibilties: Ensuring the implementation of all Pall Mall brand activities, implementation of A/BTL campaigns, supporting in development of Pall Mall Brand strategy, market analysis and derivation of relevant brand insights, functional leadership of the team

Department: Trade Marketing Field Force Team Lead: 12 employees Responsibilities: leadership, coaching and development of Sales representatives, responsibility for KPIs within Rheinland region, management of 5 regional key accounts (wholesale and food retail)

Executive Eduction Program

Marketing, Statistics