Mag. Nikolaus Lorenz

• Responsible for sales & marketing of the whole Canon B2B Product Portfolio (sales & gross profit responsibility) • Development of regional sales channel & marketing business strategies to achieve revenue growth, profitability targets in line with business strategy • Develop regional budget requirements and manage sales & marketing budget expenses • Work in close collaboration with Canon Representative Offices across CEE region (25 countries) to develop further B2B business in the countries

• Administrative and operative marketing and sales responsibility for the Balkan region for IT products • Development of regional sales channels and marketing strategy • Yearly contracts and supply contracts negotiations with B2B customers and local retail chains • Reporting to president level in Korean and European Headquarter • Building up and coordinating a team of ten members (local and within the sales area) • Member of the core team to shift from indirect to direct business operation

• Tactical and operative marketing and sales in 8 countries (Romania, Bulgaria, Serbia, Croatia, Montenegro, Bosnia and Herzegovina, Albania and Macedonia) via B2B distribution network • Market development and customer acquisition • Marketing fund budgeting and controlling • Budget planning and sales reporting

Market Entry and Product Launching; Pricing Strategy; Sales Responsibility CEE; Product Marketing • Link between local markets (retail and distribution) and Korean Headquarter • Product launching of Samsung Notebooks in Austria and Switzerland • Product re-launching of Samsung printers in Romania, Bulgaria, Serbia, Croatia • Production planning and logistical coordination

Marketing and sales for IT products in 13 countries (Austria, Switzerland, Czech Republic, Slovakia, Adriatic region) Administration for Brown and White goods sales and Marketing

Accounting; Advertising

International Marketing and Management; Marketresearch; Personell Management; Export