Korinna Weiss

I delivered projects using marketing mix regression analyses, structural equation models, and brand metric analyses. I supported international client in multi-country consistent measurement and reporting outputs by developing analytical best practice. I demonstrated findings, suggestion of results and indicate optimised next media plan to fulfill clients’ performance KPIs.

Client Service, Key Account Manager for Swiss subsidiaries of international companies in the food and near-food sectors. Analysis of category, portfolio and brand trends using syndicated trade and consumer panels.

Client lead in Marketing Mix Analyses, Marketing Effectiveness, Marketing ROI. Identify research objective, analytic team leader, define analytic plan, define project plan and resources, project management, revenue monitoring, marketing tactics quantitification and optimisation, marketing strategy optimisation, team training, team mentor

perform multivatiate regression modelling in order to quantify and optimise the marketing and media mix of brands and portfolios. Client lead in Marketing Mix Analyses, Marketing Effectiveness, Marketing ROI.

perform multivatiate regression modelling in order to quantify and optimise the marketing and media mix of brands and portfolios, present key findings and insights to clients. Marketing Mix Analyses, Marketing Effectiveness, Marketing ROI.