Krestina Gorodetskaya

Driving SAP Healthcare business GTM: • Ensuring solutions relevance to the customers - clinics, labs, pharma, payers AND patients - worldwide. • Enabling sales teams across the regions to deliver the right message and value to their accounts.

Focusing SAP business around its customers across 25 industries to envision, strategise, execute and operationalise their transition towards the Digital Enterprise.

A one-year global rotational program focused on development of future executives for SAP • Developed PaaS technology partnership program for HANA Cloud Platform, incl. Partnership Taxonomy, GTM, Legal and Commercial facets. • Supervised IoT partnership within ‘connectivity’ and ‘telecom’ layers in IoT stack; Project Lead for MOU in IoT with Huawei signed at CeBIT’2015. Created pipeline of joint IoT customers. • Supported development of Telco Big Data commercial model.

Together with partners from EU with 70+ years of experience in cycling tourism, Rubike GmbH organizes individual cycling tours in European countries with highly developed cycling infrastructure for its customers from CIS. Run the start-up: from idea to business plan to partnership ecosystem development to sales and customers support. Established new segment in CIS tourism market; gained strong online and media presence; investments paid back within 1st year of operations.

Development of the new type of Connected DVB-T2 STB for the Russian market. Product development, Marketing planning.

Developed and built Smart TV platform business strategy and partnership ecosystem for Eastern European region, negotiated to engage premium content providers (VOD, Catch-up, Live TV, OTT, Games, SNS, Portals, etc.) Led category regional marketing strategy and research; established annual ‘LG Apps TV Contest’ for each country in the EE region Led international team of 5 regional managers; reported to EE Innovation Development Group Director

Managed CRT and Flat TVs product category for Russia. Gained and maintained #1 position in category. Managed category P&L, pricing and annual sales plan overall as well as with key retail and wholesale accounts, Run global marketing plan localization; supervised ATL, BTL, PR campaigns, market researches; managed communication and marketing agencies as third parties executors. Led annual new product lines launch, incl. special flagship models launch (namely Philips AUREA, Essence, 21:9)

Marketing, Innovation and General management, Diploma in "Technology Intelligence Implementation" President of the Entrepreneurship Club for the Business School Member of the Culture and Sport Club of the Business School

International Business / Trade / Commerce, Diploma with Honour