Kristina Bietina

- Building and designing dashboards for the performance marketing team in Google Data Studio and Excel - Analysis of marketing performance for s.Oliver, Comma, and Liebeskind Berlin - Product owner of Multi-Touch-Attribution tool - Assistance with budget planning

Advertising/Conversion Rate Optimisation/Project Management • Building, A/B testing & analysing landing pages • Search engine advertisement: Google Ads, Microsoft Bing, Ad Grant • Project management of the launch of new products • Reporting in Hubspot, Excel, Tableau • Establishing & managing team wiki in Confluence

Marketing/Conversion Rate Optimisation Team • Building, analysing & A/B testing of the landing pages • Devising & prototyping user flows in Figma • Managing Google Ads, Microsoft Ads, Ad Grant, Reddit Ads • Organising and automating processes of the team • Performing advanced reports in Excel/Google Sheets

• Performed segmentation, A/B testing, and automation of the email marketing that saved hours of work and increased CTR by 5% • Performed profound Market Research that helped to outline competitors, their pain points, our areas of potential growth, USP • Designed & successfully implemented concepts & communication strategy for 3 types of hosted events • Co-created consistent branding • Optimized performance of Google Sites by 53% increase in Sessions and by 61% in Avg. Session Duration in 6 months

• Developed the creative voice and re-branding for Inspired across website, social media and newsletters • Proofread all projects including other copywriter's work to ensure accuracy and min 90% uniqueness before release. • Wrote compelling stories which resulted in an increase of social media engagement by 43% in 60 days

• Updated the product pages which increased by 10% the number of leads coming from organic search • Managed online event, which gained 449 008 views • Spearheaded a campaign for a non-profit organization • Developed and presented reporting presentations, showcasing results, and recommendations based on past performance and strategy

Specialization in Marketing

Scholarship of Democracy

• Strategical Communication • Transmedia Storytelling • Advertising • Programming • Publishing • Law and Media • New Media