Kristina Schmitz

Account Management/ Affiliate Marketing: Collaborating with advertisers and networks & maintain a stable relationship; Online Marketing: Measuring Marketing Campaigns, SEO, E-Mail Marketing

Category Management for City Trips: Creation of the City Trip portfolio by analysing data and forecasting trends in order to continuously having demand-driven products online. Communication to various different stakeholders within the company to assure that the best deals with all relevant information will be promoted at the right time through the right marketing channel. Overseeing and actively seeking unique selling points for all offers.

Writing accurate and inspiring content for the presentation of the travel deals, SEO content pages on the website and blog posts for the German TravelBird Blog. Matching the content to the target audience and communicating key selling points. Creation of the daily newsletter. Selection of visuals and photo editing.

Theories of Marketing, Marketing Strategy, Consumer Behavior, Theories of Strategy, Branding, Management Consulting, Business Studies, Business Ethics

First year specialization in Tourism Planning, second year exchange semester at the Turbia University, Riga, Latvia. Transfer to academic Strategic Business Management Pre-Master (SBM) in the third year.