Krzysztof Szczepański

In the role of Cloud Partner Development Manager I'm focusing on a close collaboration between Integrity Partners & Microsoft. The scope of my responsibilities include: - PR activities (customer- and partner-facing), - improving Integrity Partners' participation in a variety of the partnership programs, - facilitating the Microsoft portfolio growth across our organization, - close collaboration with the business and operations departments.

As a marketing team lead I was responsible for executing the marketing lead generation strategy. I had an opportunity to work closely with the Management Board and the Business Development executives, which included optimizing and automating business processes in the organization. In the area of lead generation, the pandemic situation forced our team to move majority of activities online, to the form of: - webinars (3000+ registrations in 2020) - online conferences - direct outreach to potential customers.

My role at Predica focused on: - developing and modifying the PR & Marketing strategy, - automating the internal procedures with the use of a wide range of available tools, - overseeing the company branding, - practice-oriented marketing team leadership

I am responsible for B2B marketing actions within company's partner channel and increasing brand awareness. Coordinating marketing activities of the company, including: - developing marketing strategy, - editing press releases and white papers, - planning the fairs and conferences presence, - arranging events and meetups to raise brand awareness, - building relations with business partners in collaboration with the Sales Department.