Kseniia Chibeskova

- Launch LP and an online-store: description of the target audience, writing specs (description of the business task of the each online-platforms, site structure development, using of usability features for our types of customers and product presentation etc), budgeting, scope, making prototypes of different pages, design, implementation of the technical part, filling content, testing, functional refinement, introduction of new ideas - Using of low-budget promotion tools - Communication with stakeholder

- Engaged internal stakeholders and external partners for developing a 3-year plan of internal and external communication (90% accomplishment) - Realized various marketing activities, assessed and hired contractors (landing pages, content marketing, print, etc.) - Organized and coordinated 4 B2B marketing events (120m2, up to 90 participants, 300.000 EUR budget) with 7 partners from Germany & Switzerland: Montronix, Haimer, Lang Technik, Fischer, Tramec, MPDV, TDM Systems

- Planned and realized various marketing activities (corporate event-marketing, website relaunches, content marketing, book marketing, educational marketing, webinars, etc.) - Cooperated with external vendors

- Created brand awareness by successfully planning and organizing 2 large B2B events in Moscow and Novosibirsk; Developed relationships with partners from Germany & Switzerland - Reported to CEO on the achievements - Organized and coordinated 2 B2B marketing events (100m2 stand, Open House Days up to 90 participants, 300.000 EUR budget) with 7 partners from Germany & Switzerland: Montronix, Haimer, Lang Technik, Fischer, Tramec, MPDV, TDM Systems

- Worked towards implementation of an E-commerce platform for printing hardware (cross-functional team); - Developed & implemented communication strategies for PR, content marketing, pressreleases, video storytelling, TV advertising, POS

- Planned and coordinated In-Store marketing & customer development; Developed planograms using special software

- Increased Sales by 24% through creative marketing and advertising campaigns - Worked closely with contractors - Implementation of the marketing plan (100%)

- Increased sales (70 % out of 330% growth), communicated with B2B clients - Development and implementation of a marketing plan (100%)

Mngmt of the full promotion cycle and customer LTV, Unique selling proposition, Content marketing, Design basics, Landing-page, SMM, Instagram, Youtube, Email newsletter, Chatbots, Web analytics, Targeted advertising on social media, Search engine promotion, Contextual advertising, PM in CRM

Agile methodology (SCRUM & Kanban boards, roles in Agile teams) Enhanced understanding of stakeholder mngmt, resources allocation, sprint planning & backlog Jira, Asana, Trello Recognized the importance of risk mngmt assessment & ability to demonstrate motivated empathy as PM within a team

During my studies, I had a lot of practice in writing texts in various genres for various publications of the city, radio, television. The education provided a deep understanding of effective communication. We studied a lot of personality types, psychological differences between interlocutors.