Larissa Kögler

Strategische und innovative (digitale) Projekte und Themen für DEKRA Automobil in der DACH Region; z.B. Implementierung eines digitalen Gewinnspieltools.

- Content: Erstellung von Inhalten und Kampagnen für On- und Offlinemedien - Interner Newsletter: Strategie, Entwicklung und Tagesgeschäft - PR - Spezialthema: Strategische Entwicklung des Auditorenrecruitings/-brandings - Unterstützung der Geschäftsleitung bei Präsentationen, Interviews usw.

Verantwortlich für Marketing in: - Griechenland - Italien - Japan - Maghreb - Österreich - Portugal - Schweiz - Spanien - Tschechische Republik - Türkei Hauptaufgaben: - Newsletterversand - Organisation von Messen und Events - Erstellung von Produkt- und Imagebroschüren (Grafik und Inhalt) - Social Media Aktivitäten

- Online Marketing: content care of goetzpartners.com - Sales Marketing + CRM: publication formation from A-Z, e-mail campaigns and sales support - Event support: organisation of speaker placements, appearance on-site etc. - Internal photo shoots: organisation of shoots, touch-ups and Distribution - Marketing materials: administration of current and new materials for HR and Marketing

- Project Manager of "Global HR Newsletter"​: writing and editing of articles, layout and distribution to ~8.300 recipients, KPI monitoring, video interviewing - Project Manager of "HR Editorial Meetings"​: organisation, moderation and alignment of communication strategies of 20 departments - Communications and briefings for the HR Management Board: social media (Twitter, Facebook, LinkedIn) for CHRO, research and creation of briefing document for business trips and conferences

Dual Study Program (apprenticeship) at Siemens with studies at "Technische Hochschule Ingolstadt" and working during the regular semester breaks. Gaining experience in the following departments: - Supply Chain Management (3 months) - Corporate Finance (3 months) - Corporate Human Resources (2 months) - Supply Chain United States (3 months) - Human Resources / Recruiting (3 months) - Information Technology (3 months) - Corporate Communications / Events (7 months)

job shop production of valves (shift work)

Personalmanagement Marketing