Larry Goldberg

Manufacturer's Representative for high reliability subsystems and components in the New England, specializing in RF/Microwave, Power, and Test & Measurement

Sales of energy systems including microgrid platforms, power electronics, and energy storage for renewable integration, peak shaving/shifting, demand response, and resiliency.

Responsible for sales of point-to-point optical and microwave transport networks to all telecom carriers, government and public safety network operators, and system integrators in the Northeast US. Craft, present, and drive adoption of solutions to all levels of management. Successful penetration of new state and local government vertical to both end users and system integrators.

Responsible for US sales of power and enclosure systems to five global telecom OEMs. Additionally responsible for sales to, and supporting cross selling microwave transmission solutions from sister company NERA Networks (since acquired by Ceragon).

DC Power Plants from 500W to 500KW and outdoor enclosures for telecom service providers. Responsible for manufacturer's rep network and direct sales to national and regional telecom carriers, OEMs, and system integrators.

Responsible for managing the selling efforts of 20 Manufacturer’s Representative firms covering the US and Canada, including selection, motivation, termination, training. Established measurable benchmarks, forecasting. Product management responsibilities added 1998, N+1 redundant and industrial lines.

Electronic Circuits, Signals and Systems, Networking