Latika Gopal

Developed core marketing and branding activities targeted to acquired set number of consumers for various products; starting from launching a new line of product in the market (P&G) to designing an online marketing and branding plan for service oriented segments. Designed cost effective strategy to analyze and maintain brand presence in the market with the help of eMail Marketing, Mobile Marketing, Ad listings as well as Events. Developed and designed Media Channel sales for advertisement airing

Handling Global Business Solution for Online Marketing Key role consists of Brand Integration work for Repro's online Marketing Managing Media and News segments for Branding Branding, Promoting products, Analyzing the Need of the Hour and Managing PR through Alliances Introducing Marketing Strategy to understand the Updates on Current Marketing Strategies Working on Intranet to Bring people closer to Repro Working on Inbound Marketing Strategy to increase Brand Recognition and increase awareness

Handling CEEMEA as a Region for every brand and provide technical assistance with Project Management Expertise Design and Develop site/program for site users and maintain the site development by consulting local agencies and hosting stations Maintain High level interaction with the Brand Teams to understand and implement Cost saving techniques and deliver best quality within stipulated time

Active involvement in New Hire Training Developed Session Plans & Presentations for an easy understanding of Cultural Sensitization and British Culture Conducted TTT sessions for Voice Coaches or effective coaching and feedback as well as making them understand the sounds and communication styles that would help the advisors improve Lead a Team of 15 Voice Coaches for 2 months to monitor their performance. Also downloaded feedback explaining the, different styles of feedback delivery skills

Worked with major processes of IBM BTO India - Hewlett Packard (US) and Tiscali Broadband (UK) Working entirely for Customer Services and Technical Support Finding resolution for technical troubleshooting that would be easily understood by the Agent and the Customer which would reduce the Average Handling Time Have been selected by the clients for New Service Line named order chasing

Advertising and Business Communications