Laura Cuesta Castañón
Angestellt, Senior Account Manager, T2O Media
Madrid, Spanien
Werdegang
Berufserfahrung von Laura Cuesta Castañón
Bis heute 16 Jahre und 11 Monate, seit Aug. 2007
Senior Account Manager
T2O Media
- Management and SEM Campaign Optimization: Google Adwords and Yahoo Search Marketing. - Management and Monitoring Affiliate Programs in: TradeDoubler, Zanox, Affilinet, Reactivpub, Netaffiliation, Webgains and Public Ideés. - Campaign Management: Facebook and Microsoft Advertising (Display). - Visibility and Competition Studies. - Weekly and Monthly Performance Reports. - Advertising Models: CPC, CPL and CPA. - Measurement Tools: Metalyzer, Refined Ads, SiteStat and Google Analytics.
7 Monate, Feb. 2007 - Aug. 2007
Assistant Product Manager
Telefónica Móviles
- Campaigns Customer Loyalty: Designing, planning, implementation and development. - Mobile Marketing (MMS and SMS) and e-Mail Marketing Campaigns. - Monitoring and developing web content (displays and microsites). - Analysis of Competition and Performance.
8 Monate, Juli 2006 - Feb. 2007
Accounts Department Intern
Young & Rubicam
- Carrefour Group Advertising Management. - Preparation of briefings: catalogs, brochures, posters and outdoor advertising. - Control, Monitoring and Budgeting.
3 Monate, Juli 2005 - Sep. 2005
Accounts Department Intern
Bitácora Grupo
- Ad Management Clients in Banking, Construction and Hotel industry. - Preparation of briefing: catalogs, magazines and brochures. - Control, Monitoring and Budgeting.
Ausbildung von Laura Cuesta Castañón
11 Monate, Sep. 2006 - Juli 2007
Relationship Marketing, Direct & Interactive
ICEMD - ESIC
European Diploma in Direct and Interactive Marketing, Database Marketing & CRM (FEDMA)
4 Jahre und 9 Monate, Okt. 2001 - Juni 2006
Advertising and Public Relations
Universidad Pontificia de Salamanca
Sprachen
Spanisch
Muttersprache
Englisch
Fließend