Laura Gil

Retail as a service, Software and Hardware: Develop, drive and implement GTM strategies for expanding customers and partners and acquisition of new strategic alliances. Swyft highlights:  Managing more than 1.300 touch-points, around the world  Target Group: Retail, Airports, Train Stations, Hotels, Drugstores, F&B companies, Hotels Malls, etc  Operating globally  Portfolio: Top brand partners: Nespresso, Uniqlo, BestBuy, Benefit (LVMH), Skyroam, CVS, Proactive, Dollar Shave Club, etc.

Collective Innovation Lab - The Future of Retail: Digital Transformation, CRM, Retail & Trade Marketing Clients: Esenza by SHA, Microsigns, Piramid Analitics. - UAV / Drones – Xtelax

Lead & validate BTL strategy: Image, Communication, and Advertising and Promotional activity. Lead the implementation of new Smart-Stores in Spain and deliver new generation of Orange image in 340 shops.

Manage, define and coordinate the commercial offer of stores worldwide, leading multi-functional teams within 5 departments to reach company goals: Key achievements: • Achieve the redistribution of 95% of the total commercial offer and store concepts in the last 4 years, over 100,000 sqm, what impacted positevely in the last years revenue increase. As an example: the revenue in Q3 2014 has been +19.3% (+16.2% at constant exchange rate)

Develop and manage Retail areas, based on performance analysis, ROI, market trends, country profiles and the commercial strategy of every airport. Key achievements: • Advising the space redistribution between the categories, determining store layouts, tailored for every each airport, passenger profile and commercial space. • Taking part with Technical dep. in the concept and design of venues, furniture and creation of new commercial concepts, looking for attractive and competitive stores

Develops strategy for retail architecture: • Redefinition of corporative & brand image in national and international airports, delivering high performance in retail design, looking for operational excellence, and building partnerships with brands in project, design and execution in: - Perfume & Cosmetics: Chanel, E. Lauder Group, L’oreal Group, Procter & Gamble, Shiseido… - Luxury: Hermès, Bally, Bvlgari, Burberry, Cartier, Gucci, Loewe, Montblanc, Salvatore Ferragamo, Etro, Hugo Boss, Swatch group…

Lead, coordinate and be in charge of the building up of some challenging projects in Food and Beverage, Travel Retail and local market developments, for customers such as: AENA, SSP, Vessel all Supplies, Canresa... (Reporting to the CEO and General Manager)

DISFORM ARQUITECTURA. Tenerife, Spain CASBAR METALLURGIC INDUSTRY. Madrid, Spain INES RAMSEYER & ADOLFO WAISMAN ARCHITECTS, Madrid, Spain

Accredited B2B Commerce Administrator 2020 Certified Marketing Cloud Email Consultant 2020 Certified Marketing Cloud Email Specialist 2020 Certified Sales Cloud Consultant, 2017 Salesforce Certified Administrator 2017

Theoretical and Practical knowledge about Drones, in an Approved Training Organization (ATO) by EASA

Scrum is part of the Agile movement. Agile is a response to the failure of the dominant software development project management paradigms (including waterfall) and borrows many principles from lean manufacturing

Leading Digital Business Transformation: Leveraging digital innovations to transform the world

Marketing, SEM, SEO, Data Analytics, Social Media Impact...

I obtained a global and strategic vision of general management and became familiar with the key functions within organizations and how they interrelate. I further developed my own executive skills to efficiently manage teams, exercise good leadership and make win/win decisions

Marketing focused on managing sales

Design, prototyping, development, management, compliance... Diploma of Higher Education