Laura Wegner

We release engineering and automotive professionals from the burden of product data management and the drain of underperforming programmes, freeing them to create, innovate and get products to market faster. It’s a winning formula for success; optimising data, systems and people. And because we have built a profession focusing exclusively on this, the product data quality is the best it can be. Current project: Ford Werke GmbH, b-car, exterior, sheet metal

- Strategic business projects reporting directly to the Head of Department; - Corporate identity changeover; - Dealership’s open door preparation and guidelines; - Renault Nissan alliance’s event stand and electric vehicle test rides at climate conference (Humboldt University in Berlin); - Renault’s national dealer convention in Bonn with 700 invited guests; - Electric mobility newsletter; - Carsharing market and opportunities for Renault (research results presented to Renault Deutschland’s CEO July 2016)

- Product development, launch and product support of new singletrack transport concepts in urban environments; - Holistic marketing concept in collaboration with product manager; - Exclusive employee survey and test rides at the BMW measuring site in Aschheim; - Internal employee training (L&D) consisting of a theoretical framework and test rides on a new electric urban concept; - Segment analysis driven by key metrics comprising market, competition and price data of diverse segment-specific models

- Tailor made language travels for students ranging from 10 to 19 years; - Quality customer service for the entire lifecycle (initial exploratory enquiry, sales pitch & advice, sale and post-sale support); - Customer data management and maintenance as well as complaint management and resolution.

Auslandssemester

Auslandssemester