Laurence Zuang

Technology, Digitalization, CRM Business Consulting

Technology Consulting - CRM & Digitalization

- Gaining skills and expertise in Collaboration marketing, FMCG and statistic survey evaluation tools - Managing an own marketing campaign - Active support in different word-of-mouth marketing-projects for Beiersdorf, Glaxo SmithKline, Danone, Henkel, Ferrero, Philips. - Preparing and evaluating market research surveys & key learning presentations - Managing of the Content Management Systems - Editorial : writing, publishing and commenting blog posts and newsletters

Multichannel & Lifecycle Marketing Team - Gained skills and expertise in Content-Management-Systems, print marketing, e-mail marketing and Couponing Know-How - Supported the daily business, A/B – testing of formats and subject headings in mailings - Preparation of strategic presentations and KPI report’s - Internal and external coordination of offline & online campaigns (mailings and newsletters) - Revision of all e-mail formats in responsive design - Performed market research and competitor analysis

Market Research Project: „Tante M geht fremd“ - Commercialization of the tyrolean online supermarket Shop „Tante M“ (MPREIS Warenvertriebs GmbH) - Coordination of the project with 60 participants - Implementation and evaluation of quantitative and qualitative market research surveys and marketing strategies and concepts - Wrote my bachelor thesis about „Building customer – retailer relationships online“, which included an empirical analysis of the online customer behavior

Market Research Project: „Do it yourself - Point of Sale“ - Remodeling the Point of Sale of the laminate brand „Megafloor“ of EGGER Holzwerke AG in the OBI hardware stores in Germany - Coordination of the project with 60 participants - Implementation and evaluation of quantitative and qualitative market research surveys and marketing strategies and concepts Projektleitung des Marketing Projektes "Point of Sale NEU" - Koordination des Projektes mit 60 Teilnehmern

Understanding Consumer Behavior International Luxury Marketing Consumer Insight & Engagement

Digital Marketing & Sales Marketing and Communications

-Marketing (Handel) - Informations- und Wertbereitstellungsprozesse (im Handel) -Tourismus/Dienstleistungswirtschaft