Laurent Crouet

Digital Transformation Program Management

Setup an e-commerce gift box company in Hong Kong from scratch. Brand creation, Product design and selection of offering, establishment of the distribution network and IT system (e-commerce platform, accounting and supply chain…) - Complete range of 23 products with an offering of more than 220 activities combined to a 30 store distribution network, and live IT platform achieved in 8 months.

Re-engineering the information system to support newly developed services and optimise the cost structure of a BPO and CRM company, - Achieved the redesign of all processes whilst reducing overall costs by 20% in the timescale allowed • Management of a team of 24 spread over 8 locations in two countries (operations, architecture, development, PMO), • Lead the information strategy and the urbanization of the company for 2.000 internals and 500 externals users....../

- Remodelling marketing offers, creation of 4 new services offerings (outgoing calls, offshore call centre, credit and debit card servicing call-centre, CRM applications development) in 8 months period. • Manage a project team of 5 on multi-sites, • Manage the program management office, • Develop the new marketing solutions (outbound calls, servicing credit card, crisis management...) • Management of the Quality service department: certified ISO 9001 version 2000,

- Set-up and management of team of 12 in different 3 countries within the context of a cost-reduction plan: designing and managing the back-office processes. - Lead to a 30% cost reduction in 6 months by using DEMAIC method (6 Sigma) • Creation of retail banking products: personal loans and credit cards, as well as the setting up of the processes, in the context international environment (outsourcing in India),

- Define and set up in 7 months a complete BtoC retail e-banking marketing offer. - 100.000 new clients in 12 months in banking and brokerage. Europ@ web (Holding Bernard Arnault, LVMH) Built from scratch the first French online bank (current account, trading, savings, credit and insurance) • Management of a 10 product-managers team (banking, saving, brokerage, insurance and credit). • Developed out the product marketing plan and monitored the P&L,

Strategic analysis and development: E-finance, E-commerce, ATM, Online Sales for Finance, New retail finance concept