Lavinia Aparaschivei

Responsible for the full copywriting gamut / press release, newsletter, social media, website headers, product description, care guide, presentations, brand decks.

• SEO Writer: Responsible for all company communications, including editorials.• Creative Producer: Manage the production of all campaign assets (social media posts, videos, landing pages, newsletters, interviews, & explainer/employer branding videos).

Vectornator is a vector design app ready to disrupt some serious game.Responsible for:• Writing SEO-optimized editorials about and around design.• Writing scripts for all video content.• Producing video content (incl lives and tutorials) from concept, scripting, budgeting (time and finances), sourcing, project management, briefing, and creative direction.• Video direction and conception on all major projects.• Leading an internal (7) and external (4) team of motion designers, video editors, & content creato

- Creative direction, project management and (ghost) copywriting for santinoloconte.com / sneaker news blog - Main writer + designer of brand and pitch presentations for side-businesses / Etonic Sneakers, Oeuvre Concept Store, 1stInsinct Creative Agency.

I offered creative direction for the company’s full-scale rebranding initiative, while coordinating the execution of all brand materials and overseeing their omnichannel delivery.

- Took ownership of copywriting all marketing materials - Delivered, organized + managed all digital content for PONY.com - Developed and executed social media strategy - Wrote and distributed weekly Global Marketing Updates

Boutique creative agency, Dolly Rogers hired me as a marketing intern to work on their on-going rebranding initiatives with PONY Europe.

- Copywriting marketing content + proofreading all articles published on our platform - Maintained social media outreach and content delivery via for Facebook, Twitter + Pinterest - Fostered + built new relationships with collaborators and content providers, and acted as primary liaison for the brand.

- Researched and identified potential partners, collaborators and content providers - Curated content for all digital platform (website + social media)

Marketing, PR, Graphic Design, Statistics

Behavioural Economics, Game Theory, Evolutionary Economics