Lavinia Aparaschivei
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Lavinia Aparaschivei
Responsible for the full copywriting gamut / press release, newsletter, social media, website headers, product description, care guide, presentations, brand decks.
- 6 Monate, Apr. 2024 - Sep. 2024
Content Manager
Testbirds
• SEO Writer: Responsible for all company communications, including editorials.• Creative Producer: Manage the production of all campaign assets (social media posts, videos, landing pages, newsletters, interviews, & explainer/employer branding videos).
- 2 Jahre und 2 Monate, März 2021 - Apr. 2023
Video Strategy Lead & Copywriter
Vectornator by Linearity
Vectornator is a vector design app ready to disrupt some serious game.Responsible for:• Writing SEO-optimized editorials about and around design.• Writing scripts for all video content.• Producing video content (incl lives and tutorials) from concept, scripting, budgeting (time and finances), sourcing, project management, briefing, and creative direction.• Video direction and conception on all major projects.• Leading an internal (7) and external (4) team of motion designers, video editors, & content creato
- 1 Jahr und 4 Monate, Nov. 2016 - Feb. 2018
Digital Campaign Coordinator
relayr
- 8 Monate, Dez. 2015 - Juli 2016
Freelance copywriter, project manager & deliverables design
SantinoLoConte.com
- Creative direction, project management and (ghost) copywriting for santinoloconte.com / sneaker news blog - Main writer + designer of brand and pitch presentations for side-businesses / Etonic Sneakers, Oeuvre Concept Store, 1stInsinct Creative Agency.
- 1 Jahr und 8 Monate, Okt. 2014 - Mai 2016
Marketing Coordinator
PONY North America
I offered creative direction for the company’s full-scale rebranding initiative, while coordinating the execution of all brand materials and overseeing their omnichannel delivery.
- 1 Jahr und 2 Monate, Sep. 2013 - Okt. 2014
Copywriter and Marketing Assitant
PONY Europe
- Took ownership of copywriting all marketing materials - Delivered, organized + managed all digital content for PONY.com - Developed and executed social media strategy - Wrote and distributed weekly Global Marketing Updates
- 4 Monate, Mai 2013 - Aug. 2013
Marketing Intern
Dolly Rogers
Boutique creative agency, Dolly Rogers hired me as a marketing intern to work on their on-going rebranding initiatives with PONY Europe.
- 9 Monate, Sep. 2012 - Mai 2013
Communications & Content Coordinator
Masters Channel
- Copywriting marketing content + proofreading all articles published on our platform - Maintained social media outreach and content delivery via for Facebook, Twitter + Pinterest - Fostered + built new relationships with collaborators and content providers, and acted as primary liaison for the brand.
- 10 Monate, Nov. 2011 - Aug. 2012
Marketing Intern
Masters Channel
- Researched and identified potential partners, collaborators and content providers - Curated content for all digital platform (website + social media)
Ausbildung von Lavinia Aparaschivei
- 2011 - 2012
Master of Science (MSc)
Universiteit van Amsterdam / University of Amsterdam
- 1 Jahr und 11 Monate, Sep. 2009 - Juli 2011
Psychology
University of Bucharest
- 2 Jahre und 11 Monate, Sep. 2008 - Juli 2011
Marketing
Academy of Economics Bucharest
Marketing, PR, Graphic Design, Statistics
- 2 Jahre und 11 Monate, Sep. 2008 - Juli 2011
Behavioral economics
University of Amsterdam
Behavioural Economics, Game Theory, Evolutionary Economics
Sprachen
Englisch
Fließend
Rumänisch
Muttersprache
Spanisch
Grundlagen
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