Leif-Lennart Brombas

Responsible for the development of the local business management strategy. Partner with cross-group stakeholders to interpret market opportunity and risk and build appropriate Go-To-Market plans (GTM). Ownership of the local product marketing strategy for Microsoft’s Business Applications product family. Creation and execution of local product marketing plans with a focus on digital marketing & marketing automation.

Responsible for the end-to-end B2C product launch of Windows 10 in Germany from a 360-degree marketing perspective. Creating and executing a highly efficient marketing plan including TV, digital marketing, out-of-home campaigns and various events. Manage internal stakeholders and external agencies and partners. Cross-functional collaboration with teams from other business units and across geographic locations. Focus on analyzing the success of the different marketing activities through data.

End-to-end responsibility for the B2C student/education audience marketing in Germany. Manage the Student Marketing Team as functional lead. Developing and executing marketing plans that drive preference for Microsoft products within the Student audience. Responsible for the development and optimization of Microsoft’s Web Portal & Social Media Channel for Students. Planning and executing marketing roadshows across Germany. Driving digital marketing & advertising campaigns.

Responsible for the Marketing Communication for the Microsoft Office product family. Development and execution of the annual Marketing plan. Design and execution of innovative digital Marketing campaigns with a focus on driving demand for Microsoft Office among our consumer target audiences. Management of the roll-out of our Global Advertising campaigns for Microsoft Office including TV, Digital and OOH.

Responsible for the Marketing Communication for the Microsoft Business Applications product family. Developing innovative Marketing campaigns that drive awareness and demand for our products. Manage and optimize the product website on the microsoft.com website. Roll-Out Global Advertising Campaigns in the German market including TV and digital. Leverage Guerilla Marketing activities to drive awareness at large events and fairs. Manage external agencies and Partners.

MACH Marketing Trainee within the Central Marketing Group. Responsible for the Marketing Communication for the Microsoft Business Applications product family. Creation and execution of traditional and digital marketing campaigns (D-Mail, E-Mail, Advertising). Development and optimization of the product Website. Managing external partners and agencies.

Member of the MINI Brand- and Marketing Communications Team that is responsible for driving the MINI business in the Caribbean, Africa and Eastern Europe. Plan & execute Marketing campaigns, develop Sales materials and support product launches.

Economics, Marketing, Strategic Management,