Lena Müller

Multibrand Outdoor-Equipment Retailer | created and managed content for the company’s Instagram account, enhancing audience engagement | contributed to the redesign of the company website, ensuring consistent brand identity and messaging | managed end-to-end after-sales processes, acting as a key liaison between international manufacturers and customers | assisted in promotional activities and in-store marketing initiatives to drive sales

| advised customers on outdoor living products | drove sales through consultative selling and needs-based recommendations | strengthened customer satisfaction through friendly, knowledgeable, and solution-oriented service | supported seasonal promotions and in-store campaigns to increase product visibility

| provided B2B and B2C customer support for the vocational training platform KURSNET | developed, improved, and maintained internal documentation and processes to optimize workflows | created user manuals and instructional content for external stakeholders, ensuring clarity and usability | strengthened analytical and communication skills through client interaction and process optimization

Global Brand Communication | adidas TERREX | coordinated global brand communication projects for adidas TERREX, including product video shoots for international campaigns | analyzed athlete content across platforms to optimize marketing strategy and brand alignment | contributed to the planning of trade fair appearences and global promotional material

| provided B2C and B2B customer support, addressing inquiries and resolving issues effectively | created 3D-rendered product images for online sales channels, contributing to digital marketing assets

| provided B2C and B2B customer support, addressing inquiries and resolving issues effectively | created 3D-rendered product images for online sales channels, contributing to digital marketing assets