Lena Wiemken

Market potential analysis of selected market segment -Trend analysis based on market & consumer trends -Evaluation of market volume -Detailed competitor analysis Support of brand performance evaluation since launch ROI analysis of all marketing activities in 2016 Independent management of social media accounts including strategy development Omni-channel-asset management & development of Amazon brand shop Monthly performance trackings including interpretation of market developments

Assisted the strategic pipeline filling of the German mass market Supported the market introduction of new product innovations including volume calculations for production planning Conducted detailed market trend & competitor analyses Prepared weekly & monthly performance trackings & evaluted market share developments & changes Strategically planned media campaigns & evaluated their performance & ROI

Mercedes-Benz Fashion Week Berlin, Der Berliner Mode Salon Assisted the backstage management of 60 fashion shows which involved stakeholder management of sponsors, media, designers, models & production staff

'Decoding the future – An exploration of trendforecasting and early detection within the area of product development.'

Created quarterly brand reviews analysing global brand performance Developed & proposed product concepts Assisted the development of product launch campaigns Planned & developed marketing materials

Assisted the development of media planning & performance analysis tools Refined corporate branding strategies Managed and produced website & social media content

Redefined Carbon Media‘s internal & external communication strategies Collected data on reached targets to evaluate marketing strategies Compiled international sales packages for the Kidscreen summit in NYC Created weekly client newsletters informing on current productions