Lennart Eisbrenner

TOPIC LEAD DIGITAL STRATEGY: SONY PICTURES/CINEMA STRATEGY, OVERSIGHT & STAKEHOLDER MANAGEMENT: Development and comprehensive management of digital initiatives and teams (planning, campaign management, procurement) COMMUNICATION & GOALS: Detailed planning and execution of strategic communication objectives for the client.

Hamburger Werbeagentur: Kreativität trifft Strategie Trendy Content & Kampagnen Online Marketing & Social Media Videoproduktion & Fotoproduktion Grafikdesign RECRUITING.cool powered by Hamburger Werbeagentur Social Recruiting für mehr Mitarbeitende Trendy Content & Kampagnen Online Marketing & Social Media Videoproduktion & Fotoproduktion

DIGITAL MARKETING CONSULTING CLIENTS: Hamburg Wasser, Gasnetz HH, Kassenärztliche Vereinigung Hamburg, Aviation Handling Services, Deutsches Rotes Kreuz Niedersachsen, DRK Kreisverbände • Focus: Social Recruiting Campaigns • Preparation & Giving Pitch Presentations • Social Media Advertsing on Meta & TikTok • Social Media Editorial consulting

DIGITAL LEAD FOR THE CLIENT: SONY PICTURES/CINEMA STRATEGY, OVERSIGHT & STAKEHOLDER MANAGEMENT: Development and comprehensive management of digital initiatives and teams DIGITAL STRATEGIES: Holistic definition, development, and evaluation of digital strategies & media plans (including Social Ads (TikTok Ads, Snapchat Ads, YouTube Ads, Pinterest Ads), Display Ads, Video Ads, Mobile Ads, SEA) MARKET DEVELOPMENT: Monitoring digital trends and proactively implementing relevant projects for the client

DIGITAL MEDIA CONSULTING CLIENT: NISSAN Digital Media Consulting Client: Nissan • Reporting automation • Rough Model Campaign Analysis • Live Check automation • Tracking Matching in Adobe Analytics • Deep Dive Campaign Analysis on KPIs like Leads, KBAs, Qualified Visits and Conversion rates from QV to Lead

Teamlead for the Performance Team Data & Digital of MEDIAdock Services Responsible for all of the clients of Team Performance e.g. DM, HVV, Protina, Heel, Aliud, NanoRepro Client Consulting on Strategy and Media Budget Allocation, Campaign Set Up, Optimization & Reporting Self-Service Tools: Meta, TikTok, Google Ads, Active Agent, Hawk, Taboola, Teads, Outbrain, Criteo, Sistrix, Searchmetrics Data Tools: Adsquare, Oracle Data Cloud/Grapeshot (OSDS)

Sales of YouTube Inventory of Warner Music Group Sales and creation of brand‑artist‑campaigns for different customers e.g. Nintendo & Ed Sheeran Brand Consulting in terms of media campaign set up and artist channel choice Creation of Media Concepts that are data driven and combine media insights, innovation and creativity Project Management on setting up exclusive and 100 % Share of Voice campaigns

- Social Media Management for different Artists & Managements - Development of Content Strategies, editorial plans and Content Production - Planning and Budget Responsibility of Campaigns on Instagram, Facebook, YouTube, TikTok, Google Ads Search and Display Network - Analyzing Ad-, Content- and Channel-Performance and Optimization - Management of Label Channel on Social Media and Web Site Management - Writing Texts for Campaigns - Development of Workshops for Artists & Managements

Search Engine Advertising & Social Media Advertising Clients: Volkswagen (VW, Porsche, SEAT, SKODA, Audi) & Oatly Project Management Volkswagen Dealer Marketing Consulting Content Production Storytelling in cooperation with creating agencies Strategy development, Concept Implementation, Definition of target audiences, Optimization and Reporting in: Google Ads, Bing Ads, Youtube, Facebook, Instagram, Tik Tok, Snapchat, Linked In, Xing

Singer/Songwriter for Roba Music EP‑ and album record Contract negotiation, radio promotion, print promotion, online promotion including SEA and social media advertising Live gigs in clubs and pubs of Hamburg, corporate events and weddings

Focus: Optimization and reporting of Display Advertising (I/O), Programmatic / Real Time Advertising, Search Engine & Social Advertising Campaigns. Project Management Strategy development Definition of target audiences Consulting Content Production / Storytelling in cooperation with creating agencies Media Planning Display Advertising Mobile Advertising Social Advertising Search Engine Advertising (SEM) Budgetcontrolling for Skoda Clients: Volkswagen (VW, SEAT, SKODA, Porsche, Audi, VGRD) & Aldi

Focus: Optimization and reporting of Display Advertising (I/O), Programmatic / Real Time Advertising, Search Engine & Social Advertising Campaigns. Project Management Strategy development Definition of target audiences Consulting Content Production / Storytelling in cooperation with creating agencies Media Planning Display Advertising Mobile Advertising Social Advertising Search Engine Advertising (SEM) Budgetcontrolling for Skoda Clients: Volkswagen (VW, SEAT, SKODA, Porsche, Audi, VGRD) & Aldi

Media Planning Campaign Optimization Media Reporting Search Engine Advertising (Google Ads) Social Advertising (Facebook Business Manager) Programmatic Advertising (DV360) Display Advertising Video Advertising Clients: ECE, Velux, Miele, Schüco

Marketing