Lesya Samoilenko

Defined and executed the end-to-end marketing strategy to drive client acquisition and build brand awareness for a digital agency specializing in Google Ads. Management of Google Ads campaigns, including planning, execution, optimization, and scaling. Continuously monitoring campaign performance to execute data-driven adjustments in bids, budgets, and targeting strategies for maximum ROI. Hands-on expertise in Google Ads, GA4, and Google Tag Manager for full-funnel tracking and analytics.

Developed and executed a comprehensive product roadmap based on user feedback and analytics. Defined and implemented success metrics for product evaluation, resulting in a 30% increase in data-driven decision-making. Lead cross-functional teams without formal authority by setting a clear product vision Built and Launched Referral Program and Cashback Program. Lead difficult stakeholder conversations, aligning business goals, technical constraints, and user needs to achieve mutually beneficial outcomes.

Created the product requirements, including user stories and acceptance criteria for the development teams. Clearly communicate trade-offs and decision rationale to ensure alignment and execution. Drove the execution of all product lifecycle processes in the Agile environment. Worked with cross-functional teams to implement strategies that result in a successful product.

Economics Department

marketing