Letizia De Lia

Focus channels: Paid Social Media and App Marketing - Analyse forecasts, monitor data, and manage ad spend budgets for multiple countries - Ownership of sales communication and sales campaigns across Europe - Develop and test new concepts and formats through A/B testing to challenge the status quo - Prepare and present performance reports to other teams and departments - Projects executed across multiple platforms, including Meta, Google, Apple, and Android, while also supporting App Store Optimisation eff

- Revamping e-mail communication strategy targeted at B2B clients (logic triggers, layout, and content) - Implementing new automated e-mail performance tracking and reporting - Welcome Page revamp of content and design - Cross-functional collaborations: funnel leads re-engagement initiative, customer-facing fee calculator (Excel VBA), competitor benchmarking, and VAT Registration Handbook.

- Conducted industry research, market and data analysis - Provided strategic advisory for luxury global companies - Prepared engaging and effective pre-sales material - Nurtured relationships with diverse range of clients

- Performed market analysis and research on competition - Assisted in B2B and B2C promotional activities - Helped in the organisation of events

- Social Media and Partnerships monitoring, presenting weekly reports to superiors. - Took ownership of the in-house gifting programme, directly managing relations with 72 influencers/their agents - bringing 18 new accounts in 3 months. - Creation and distribution of monthly campaign briefings for brand partners. - One of the outputs being contributing to an 83% increase in the number of clicks from Q2 to Q3.

This was a temporary role, which consisted of coding and analysing qualitative data (interview transcripts and participant diaries) by using the thematic analysis approach of ‘Template analysis’ with the goal of producing a final report to present a summary of research findings.

Residential Adviser at one of the University of Liverpool's halls of residence. Responsibilities include pastoral care, night duty and planning events.

Social Media Planning, Content Creation and Social Media Analytics. Supported the creation, distribution and evaluation of content across a variety of digital and on-campus platforms. Content seen by over 10k people, so attention to detail and responsiveness were key.

Casual post as a Student Ambassador creating online content (e.g. videos and graphics) for fellow Management School students and applicants.

Taking part in BrightNetwork's Internship Experience in Business, Operations and Marketing. In this 3-day experience over 8,000 interns watch and interact with each other and industry leaders through talks and 1:1 networking video calls. So much to be learned!

As a Residential Activity Organiser for Studio Cambridge's Summer Camp, my main duties included: - Help organise and lead activities and excursions - Assist with dealing with welfare issues - Provide pastoral care to students aged 8-13 years - Assist with office duties and registration procedures - Supervise students in the residence When dealing with parents, agents and group leaders communication skills, being approachable and problem solving skills were essential. Additionally, since all clients were int

B2C sales experience and everyday contact with store manager to learn necessary skills and business operations

B2B sales experience, tasks included negotiating prices and finding new commercial customers for the business

My MSc thesis on "An Empirical Analysis on The use of TikTok as a Search Tool" highlights my keen interest in digital trends and how they spill over across industries

Integrated Secondary School with Technical Course in Administration