Liangyun Wang

Content Management & Digital Communication: Designed visual materials for institutional activities, managed social media accounts, and supported email marketing campaigns. Created graphic and audiovisual content to document events and enhance brand visibility. • Outreach & Promotion Strategy: Independently developed the promotional strategy for an audio guide project, including its Chinese localization and targeted dissemination across Chinese social media networks, successfully expanding the institution's

· Supported social media marketing strategies aligned with product launches and key promotional milestones · Wrote and published news articles for the oficial website · Assisted in end-to-end trade fair and exhibition management, including research, coordination, and post-event evaluation · Participated in the planning and execution of online and offline product launch events, including video shooting and content distribution · Coordinated with suppliers and industry media to execute banner advertising and

· Supported the full KOL/influencer collaboration process, working with 50+ content creators · Assisted in content planning to ensure alignment with platform tone and target audiences · Conducted weekly performance and data analysis, identifying issues and proposing optimization strategies · Contributed to social media content creation, producing multiple high-engagement posts that increased brand exposure

Specialized training in designing and executing communication strategies for public and private organizations.

Built a solid foundation in Spanish linguistics and culture, achieved C1 level in Spanish and English