Liaqat Andrabi

- Conduct customer journey mapping to determine optimal touch points. - Develop communication calendars that align with offline and other online marketing initiatives. - Leverage marketing automation applications to conduct automated and triggered marketing campaigns. - Define and implement overall marketing strategy and plans for growth product initiatives. - Manage channel readiness ahead of product launch. Tools: Mailchimp, Pipedrive, Calendly, Invision, Google Analytics, Google Tag Manager.

- Initiate creative digital marketing strategies and user growth campaigns. - Build the social media strategy as well as the community engagement plan for clients. - Oversee all digital marketing activities, including paid search, e-mail, affiliate, re-targeting, prospecting, lead generation, SEO, CRM initiatives and related budgeting tied to sales and ROI on eCommerce channels - Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability

- Review all published content. - Manage social media/advertising campaigns. - Ensure content style is meeting the standards with proper revisions. - Develop and manage targeted keywords list - Manage both on-page and off-page SEO. - Develop social media strategies and execution, to engage audience on social platforms (Twitter, Facebook, Google+ etc.) - Manage email, SEO and PPC campaigns Tools: Google Analytics, Google Adwords, Wordpress, Google Search Console, Facebook Ads.

Topic: Intelligent Retrieval and Clustering of Inventions. Thesis work included development of core algorithms for intelligent retrieval and clustering of the Invention disclosures using Apache LUCENE and SOLR. The core part of the project was devoted to algorithm development and testing; another part was tuning existing open source tools to the task.

Tratuly, a mobile money platform, aimed to revolutionize the way people living in Europe, send money home to friends and relatives in Africa.

- Coordinate, monitor and evaluate the activities of allocated projects - Develop and schedule work plans in accordance with project specifications - Review documents in order to determine the acceptance or to make decisions related to the project - Assist in development and updating project briefs - Assess project performance including utilization of resources and achievement of planned targets - Analyze and prepare projections for funds requirement to ensure smooth resource flow in projects

• Scalable Distributed Systems • Distributed Algorithms and Applications • Operating Systems and Process Management • Software Project Management • Service Technologies • Object Analysis and Design • Innovation and Entrepreneurship • Technological Innovation

Courses: • Advanced Topics in Distributed Systems • Distributed Artificial Intelligence and Intelligent Agents • Machine Learning • Research Methodology and Scientific Writing

• Fundamentals Of C / C++ • Advance Java • Data Warehousing and Data mining • Distributed Computing • Web Technologies (HTML, PHP, ASP.NET) • Database Design & Implementation • Relational Databases Using Oracle • Advance Databases • Human Computer Interaction