Lidia Roca

Angestellt, Marketing/ Projektmitarbeiterin, Akademie Überlingen Verwaltungs - GmbH Wernigerode
Wernigerode, Germany

Fähigkeiten und Kenntnisse

Werdegang

Berufserfahrung von Lidia Roca

  • Current 9 years and 5 months, since Jan 2017

    Marketing/ Projektmitarbeiterin

    Akademie Überlingen Verwaltungs - GmbH Wernigerode

  • Current 12 years and 5 months, since Jan 2014

    Sales and Marketing Assistant

    HKK Hotel Wernigerode **** || Hotel am Stadtpark Wilhelmshaven ****

    Head of Communication: Social Networks (Community Manager), Newsletter, Website, Corporate communication and image Hotel.

  • 5 months, Mar 2013 - Jul 2013

    Marketing research

    Akademie Überlingen

    Marketing & networking with spanish partners

  • 5 months, May 2012 - Sep 2012

    Marketing Research

    TINO NATURAL STONE

    Market researching of architecture sector in London

  • 4 months, Mar 2012 - Jun 2012

    Market Researcher

    LAB SL

    Market researching and strategic plannig for moroccan market

  • 3 years and 3 months, Feb 2008 - Apr 2011

    Project -Product manager / Director of Communication and external relations

    Surgenia, Advanced Technological Center for Design

     Designing and implementation of marketing and communication plan  Market researching; Analysis of international trends  Designing and launching new products and services  Spokesperson and Public Relations; Networking  CRM strategy; Customer management relationship  Segmentation & strategic market positioning  Social media strategy

  • 4 years, Mar 2004 - Feb 2008

    Marketing and communication officer / Market innovation consultant

    Advanced Technological Center for Stone

    Branding strategy of CTAP Contact management Communication and marketing strategies for companies Architectural and design communication and reports. Press Office Seite 2 von 3  Press and Media office / Habitat media  Coordination of international events (trade fairs, congresses, seminars...)  CRM strategy: Architectural and natural stone area. www.litica.com  Marketing and communication plans for SME  Social media strategy

Ausbildung von Lidia Roca

  • 11 months, Sep 2011 - Jul 2012

    University of Almeria- Faculty of Economics.

    International Marketing

  • 2 years and 2 months, Feb 2010 - Mar 2012

    Autonomous University of Barcelona

    Market Innovation Management

  • 1 year and 5 months, Feb 2003 - Jun 2004

    Program of consolidation of exporting SME (International Management)

    E.O.I (Organisation Business School) /Extenda, Spain

  • 3 years and 11 months, Sep 1999 - Jul 2003

    Tourismus managemt

    University of Granada

Sprachen

  • Spanish

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • German

    B1-B2 (Gute Kenntnisse)

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