Dr. Marco Ferrari

Basic

Angestellt, Country Manager and New Business Development South Europe and North Africa, DuPont Iberica SL

Madrid, Spain

Skills

Digital Transformation
Digital Transformation Strategy
Digital marketing
Marketing strategy
Mobile Marketing
Sales & Marketing
Business Model Innovation
Forecasts
Leadership
Result focused
Team Leadership
Team player
Design Thinking
Lean Startup
IoT
Big Data
Business development
customer focused
SEO/SEM
Social Media Marketing
Digital Advertising campaigns
Loyalty programs
Customer Experience Management
Customer journey analysis
Voice of the Customer
Customer centric
Customer Relationship Management
interpersonal skills
Communication
Six Sigma
People Management
entrepreneurial
Safety
sociable
construction
infrastructure
curious
English
French
Spanish
Italian
Polyglot
B2B
B2B2C
Protective apparels
Nonwovens
HDPE
PP
Polymers
Geographical Mobility
North Africa
EMEA
Europe
International experience
international business
Training & Coaching

Timeline

Professional experience for Marco Ferrari

  • Current 14 years and 6 months, since Jan 2008

    Country Manager and New Business Development South Europe and North Africa

    DuPont Iberica SL

    Country Manager for Italy, Spain and Portugal in the B2B markets (construction, infrastructure, Industrial filtration, gardening, carpet backing) The role includes strategic and marketing planning with special attention to forecasting, sales metrics, price structure, route to market, budget negotiation, people management, market development., key accounting. Actively worked on digital transformation (marketing, sales and forecasting). Supervised digital marketing campaigns and SEO positioning.

  • 2 years and 11 months, Feb 2005 - Dec 2007

    Building Innovations Sales Manager Italy, Spain and Portugal

    DuPont de Nemours sarl

    Sales Manager for Italy, Spain and Portugal in the business of construction solutions. The job included business and marketing plans, sales metrics, route to market, market development., key accounting, marketing campaigns, negotiation with agencies.

  • 1 year and 10 months, Mar 2003 - Dec 2004

    Protective Apparel Country Manager Spain, Portugal and Greece

    DuPont de Nemours sarl

    Responsible for sales and market development of solutions in safety at work (apparel) in Italy, Spain and Portugal. Business and marketing planning, accounts management, tactical marketing, team management.

  • 1 year and 11 months, Feb 2003 - Dec 2004

    European Segment Leader for Protective apparel in Agriculture

    DuPont de Nemours sarl

    Responsible for the planification a dn launch of enw solution in protective apparel into agriculture. Marketing plan, market development, route to market, budget negotiation.

  • 1 year and 11 months, Feb 2003 - Dec 2004

    Six Sigma Green Belt

    DuPont de Nemours sarl

    Certified Green Belt with project on logistics cost reduction.

  • 5 years and 9 months, Jun 1997 - Feb 2003

    Sales Manager and Market Development EMEA

    DuPont de Nemours sarl

    Sales manager for Protective Apparel against Chemical, Fire and mechanical cut hazards (Italy, Spain, Portugal, Greece, Turkey / middle East until 2000). Business development including strategic and marketing planning, sales management, budget negotiation, tactical marketing, supervision.

  • 1 year and 9 months, May 1995 - Jan 1997

    Marketing & Technical Adviser

    Graniti Fiandre Spa

  • 7 years and 9 months, Apr 1986 - Dec 1993

    Bar tender

    Bar Antares

    Co-Manager of an Italian Bar, owned by my family, during my studies.

  • 3 months, Jun 1992 - Aug 1992

    Group and Activity Leader

    STS

    Responsible for groups of students learning English in Brighton and Torquay (UK) during 3 summers (1992, 1993, 1994). Part of my duty was to organise their activities, teaching English and be responsible of their stay.

Educational background for Marco Ferrari

  • 9 months, Oct 2015 - Jun 2016

    Chief Digital Marketing and Digital Transformation Officer

    IE Business School

    Digital Transformation, Digital Strategy, Digital Marketing, Big Data, Mobile Marketing, Social Networks, Web Analytics, IoT

  • 1 year and 3 months, Oct 2007 - Dec 2008

    Business Administration

    Instituto de Empresa

  • 1 year, Jan 1994 - Dec 1994

    Export and Marketing

    IFOA, Reggio Emilia

    Export and Marketing applied to tile market

  • 7 years and 3 months, Oct 1986 - Dec 1993

    Lingue e Letteratura Straniere

    Universita di Parma

    English, French, Spanish. During this period I was awarded an Erasmus scholarship to be spent in Cardiff (Wales) at University of Cardiff where I studied English literature and theatre for 1 year

  • 4 years and 9 months, Oct 1981 - Jun 1986

    Industrial Design

    IPSIA

    Industrial design, mechanics, chemistry

Languages

  • Spanish

    Fluent

  • English

    Fluent

  • Italian

    First language

  • French

    Fluent

  • Arabic

    Basic

  • German

    Basic

Wants

Strategy
Marketing ideas
New opportunities
Business development
Contacts
ideas on new leadership trends
Innovation
Digital Transformation

Interests

Football
skying
riding bicycle
geopolitics
mountain hiking
networking

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