Lilla Ackermann-Paulheim

- Marketing strategy development - Test, evaluate, implement and scale various marketing activities - Building, leading and coaching a great marketing team - Forecasting and controlling budgets, KPIs and marketing measures - Planning and execution of events - Conducting market research and competitive analysis - Coordinate marketing materials - Set up and control marketing processes through various software systems

Senior Editor / Strategy & Conception: - Develope digital maketing strategies for international and national companies, - Plan and implement digital marketing activities, - Data-based optimization of online marketing campaigns (Search Engine Advertising, Display Advertising, Social Media Marketing, Affiliate Marketing), - Analyse customer journeys, consumer behaviour and the competitor landscape, - Manage and control media budgets and KPIs, - Projectmanagement

After 6 months Traineeship promoted to Editor / Campaign Manager.

- Organizing internal events: all staff (500-600 employees) or group events; - Planning of professional events, like tax conferences or business breakfasts; - Social client events, for example wine clubs; - Events communication: informing the colleagues about conferences and internal events; - Coordinating sponsored event appearances, orders of promotional products and gifts.

- Supporting the internal communication of performance, new services and events; - Translating and proofreading of economic studies and press releases; - Keeping the media database up to date, coordinating media relations; - Designing messages for online and social media platforms; - Taking part in Corporate Responsibility projects.

I started at the agency with my compulsory internship and continued working as a Public Relations Assistant. I was responsible for following tasks during various projects: - Preparing presentations and proposals - Assisting at photo shootings and movie productions - Press monitoring and media coverage - Translating and editing of press releases - Event organization: press events, art exhibition, company image events - Working on marketing campaigns - Supporting CSR projects