Pramathesh Palchoudhary

• Responsible for the company’s lead gen activities for its ESP, A/B Testing Tool, Discovery, Analytics, Recommendation, and CRO Optimization Tool Suite in North America and EU region • Lead the performance marketing team to set up paid marketing campaigns to support the targeted MQL/SQL on Facebook, Google Search and Display, LinkedIn, Quora, Twitter, Snapchat, Reddit, and other online media buying platforms • Responsible for the career mapping and planning for the Sales & Marketing team

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Design, build and maintain smartShift's website and social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPIs) • Collaborate with internal teams to create landing pages and optimize user experience • Collaborate with agencies and other vendor partners

• Work with global suppliers and logistics partners to ensure timely availability and supply of assets • Own marketing channel and branding activities • Inventory and Supply Chain Management • Oversee ad optimization, SEO, SEM and various other aspects of digital marketing for the store • Chief customer happiness represenetative • Provide qualitative and quantitative feedback based on A/B testing, consumer insight through online surveys, and other best practices • Demo products when necessary

• Owned, managed, and operated the social media channels for some EA’s ‘AAA’ titles • Acted as the bridge between the gaming community and the product and design team • Facilitated easier communication between the internal and external stakeholders • Managed licensor approvals on all promotional materials • Devised new IAP bundles with the product manager which helped increase the revenue by 8% for a season

• Managed owned and earned digital media to engage users, build authority and increase brand presence • Managed paid media campaigns to maximize reach, output, and effectiveness • Started India’s first entertainment website and social media property which collectively reached out to over 30 mil audiences globally • Utilized the social media properties and to drive traffic to a website into CPA, CPC, and CPV offers to generate revenue