Lionnel Inan

• Animation of our logistics service providers (GEFCO) • Creation of a transport forecast of the volumes per channel • Interface between PSA Germany and PSA Supply Chain / Outbound in France • Control the escalation management in case of deviations from the given contract conditions • Identification of short- and medium-term risks • Supervision of the delivery of new cars for dealers and subsidiaries • Analysis and optimization of logistics KPIs • Tracking logistics costs with the Finance Directorate

• Define the Peugeot B2B sales strategy (Product, Pricing, Place, Promotion, Process) • Define the process and planning of strategy implementation • Implement a B2B sales reporting and challenge country teams on their results • Support to the preparation of budget and long-term strategic plan of the brand • Monitoring of transversal priority projects in sales and marketing • Developing and managing SEA campaigns • Improving the usability, design, content and conversions of the Peugeot B2B website

• Manage day-to-day account activities (Google AdWords / Bing Ads) • Determine and execute on testing methodologies and reporting requirements • Develop and manage email campaigns, offers and landing pages maximizing access to Brand online channels of distribution • Provide ROI measurements creating tracking and tagging for all campaigns with insights into performance timing for future improvements • Build customer acquisition campaigns, measure and analyze performance

• Analysis of the social/digital impact of international advertising campaigns and redaction of various E-Reputation deliverables • Redaction of analytical E-Reputation reports and Market Barometers (Luxury/Finance/Auto) for global clients and Marketing consultants: Social/Branding/Premium analysis • Algorithmic optimization of E-Reputation international campaigns through daily collaboration with the global Campaign Managers team