Liviu Ciobanu

Management of Telemarketing and Lead generation process. Management of Retention, Loyalty and Acquisition process for strategic B2B customers. Responsible for business development - acquisition of new customers, operational excellence within B2B sale process. Market analysis, research and segmentation. Advanced data mining, market share analysis, industry segmentation, customer profile.

Development, management and implementation of all products and services dedicated to Corporate segment. Creation of special Corporate products /services and direct assistance for the Corporate sales force during sale process. Corporate market analysis / Reporting Training and specific documentation for Orange Corporate Sales force. Direct marketing for Corporate segment / Sales promotions

Definition and leading of Direct Marketing campaigns for B2B segment Developing the customer base through specific marketing tools Promoting commercial offers for major customers Market analysis and reporting Implementing new launched products and services.

Implementation of Regional Marketing Strategy Definition of Regional Marketing Plan Definition of Marketing Mix (Offers, tariffs, promotions, distribution policy) Loyalty programs creation and development Distribution network - optimization strategy

Definition of special offers for key accounts Managing the national service distribution network Direct negotiation with the major customers, auctions Co-ordination of import for GLORY banking equipment (Japan)

Peripheral Equipment for Computers