Lorelyne Lejay
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Lorelyne Lejay
- Current 1 year and 11 months, since Jul 2024
Website Content & Digital Marketing Manager
DB Schenker in Deutschland
- Built global SEO foundation from scratch: scalable framework, training, workflows. - Led cross-team initiatives to align SEO with business goals across 100+ sites. - Launched Tanzania site, redesigned Iceland UX. - Created SEO landing pages, conducted global keyword research, optimized metadata & CMS. - Defined SEO KPIs, built dashboards. - Follow SEO, AI & LLM trends to future-proof strategies.
- Plan and execute SEO, content, and social media strategies. - Create content plans and optimize on/off-page SEO. - Identify new content to grow market share and brand awareness. - Track and optimize campaigns. - Support SEA and email marketing. - Brief multimedia content. - Lead international website relaunch (FR, DE, EN, PT-BR). - Collaborate daily with internal teams and external agencies. - Results: +50% organic sessions, +55% new users.
- 1 year and 3 months, Oct 2021 - Dec 2022Westwing Home & Living GmbH
Junior SEO Content Manager France
- Conduct keyword research for new content opportunities. - Manage content creation via market analysis to meet user needs and trends. - Analyze competitors to boost SEO visibility. Track SEO KPIs to meet goals. - Structure the website using audit tools to fix crawl and SEO issues. - Collaborate with freelancers and teams across DACH, NL, BE, IT, ES, SK, PL, CZ.
- 1 year and 2 months, Sep 2020 - Oct 2021
Barista bei Starbucks
AmRest
While doing intensive German courses in Berlitz Augsburg, from A2.1 to B2.2 • Nominated Barista Championship 2021 (participating district level) • Coffee tasting: customer advice & experience • Marketing Action In-Store Management: Increasing Brand Awareness, Customer Satisfaction and Loyalty While doing intensive German courses in Berlitz Augsburg, from A2.1 to B2.2
Product Manager Assistant H135, H145, HEMS and Law Enforcement • Creation, update, and management of Marketing and Sales tools: brochures, e-learning, products & missions’ presentations, app, FAQ... • Products promotion: update of products’ webpage, video promo, posters, photo shooting, website... • Support in a new product launch, establishment of marketing messages, and strategic marketing plan • Support on products & markets analysis and reports, and customer events organization
- 1 year, Aug 2017 - Jul 2018
B2B Product Manager Assistant
Coriolis Télécom
- 1 year, Sep 2016 - Aug 2017
Marketing & Sales Assistant
Coriolis Télécom
- 3 months, Jan 2016 - Mar 2016
Consultant Assistant
Opportunities
Ausbildung von Lorelyne Lejay
- 10 months, Sep 2020 - Jun 2021
German as a foreign language
Berlitz Sprachcenter Augsburg
Intensiv Deutschkurse
- 5 months, Mar 2016 - Jul 2016
Business Administration
Technische Hochschule Ingolstadt
ERASMUS
- 3 years and 11 months, Sep 2014 - Jul 2018
International Business Administration
EDHEC Business School (Ecole des Hautes Etudes Commerciales du Nord)
Marketing specialisation
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