Kathryn Chia

Angestellt, Assistant Manager, SBS Product & Acquisition, American Express
Sydney, Australia

Fähigkeiten und Kenntnisse

Strategic marketing
brand stewardship
project management
budget management
cost variance analysis
ABL & BTL media purchasing
campaign management
ASP implementation experience (from specification
Master of International Business (graduated with D

Werdegang

Berufserfahrung von Kathryn Chia

  • Current 17 years and 5 months, since Jan 2009

    Assistant Manager, SBS Product & Acquisition

    American Express

    New Product Development, Product Management, Strategic Marketing Planning, Budgeting, Tactical Campaigning (ATL & BTL), Partner Relationship Management

  • 5 months, Aug 2008 - Dec 2008

    Assistant Marketing Manager, Direct Sales

    American Express

    Managing vendor relationships to achieve sales performance and influence downstream impacts. Includes developing and implementing forecast and plans, marketing offers for each sales channel, and as sales incentive programs.

  • 7 months, Feb 2008 - Aug 2008

    Account Manager

    Outrider (previously 24/7 Real Media)

    Account Management in Search Engine Marketing for the largest independent SEM provider globally, & Google & Yahoo's largest partners. Strategic use of search products, managing campaigns and cross sell Search Engine Optimisation.

  • 2 years and 8 months, May 2004 - Dec 2006

    Recruitment Marketer / Advertising Manager

    Flight Centre Limited

    Achieving people growth targets. Employer brand stewardship. State & national advertising planning & execution, cost variance, website, programs & events. Educating leaders on market conditions, best practices & employer branding principles. ASP upgrades

  • 1 year and 6 months, Dec 2002 - May 2004

    Project Assistant

    Compass Commercial Pty Limited

    Demonstrated software & trained users (managers of client organisation); Technical assistance, market research & company events; remodelled & re-launched company logo

Ausbildung von Kathryn Chia

  • 2 years, Jan 2007 - Dec 2008

    International Business

    Grenoble Ecole de Management

    International Finance, Corporate Finance, International Accounting Management, Managing Technology, Negotiation, Leadership, Marketing, Economics, Emerging Economies, Global Trade Management, Corporate Web Communications, Statistics, Information Systems Management, International Business...

  • 4 years, Jan 1999 - Dec 2002

    Marketing, Hospitality & Tourism Management

    University of New South Wales

Sprachen

  • English

    C2 (Verhandlungssicher / Muttersprachlich)

  • French

    C1 (Fließend)

  • Chinese

    A1-A2 (Grundkenntnisse)

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