Lori Wenzel (Spingola)

Designing and implementing business strategies, plans and procedures Establishing policies that promote company culture and vision Overseeing operations of the company Lead employees to encourage maximum performance and dedication Assist CEO in expansion activities (investments, acquisitions, corporate alliances etc.) Manage relationships with partners/vendors

Developed a program for the UNC softball team to reach out to individuals with disabilities and their families in the community Create and manage network for webpage, Facebook, Twitter, and Instagram Compose and publish blogs and posts to engage with audience and raise awareness for the cause

Wrote softball player biographies and articles for the UNC-CH sports website (goheels.com) Analyzed each players game-by-game and play-by-play statistics to highlight strengths Interviewed athletes, coaches and alumni via face-to-face, phone and email

Promoted Gatorade products at 15 UNC-CH sports camps Interacted with consumers to build brand awareness

Created a SWOT analysis, objectives, research and strategies to improve the journalism school’s web and social media presence Wrote news releases, blogs, brochures and photo captions

Principles of Advertising and Public Relations, Public Relations Writing, Multimedia, AD-PR Research, Sports Marketing, PR Campaigns, PR Case Studies