Lubing Huang

• Responsible for marketing and procurement of new clients. • Managed accounts and client services. • Handled derivatives trading and execution. • Organised cooperate events including seminars, gala dinners, Summer and Christmas party. • Liaised with, and coordinated with London, New York, Sydney and Hong Kong teams.

• Organised music festivals and cocktail bar; designed cocktail menu list, managed supply logistics and bar presentation. • Conducted market research and proposed business plan regarding special drink of the year for 2014. • Managed sales team and collected post-sales feedback.

• Carried out market research, produced presentations and promotional materials. • Planned and arranged corporate events, attended industrial marketing events. • Produced budget plan and arranged business trip schedule and itinerary.

• Managed a variety of large scale projects including: 2010 World Expo Shanghai (Hangzhou Pavilion & Forums); 2009 Hangzhou West Lake International Expo & Conference; 2009 China (International) Leisure Expo; Affairs with International Congress and Convention Association. • Planned government conferences and drafted speech scripts. • Liaised with, and coordinated with the municipality, event suppliers and media/press.

Marketing of Services; Marketing Research; Product Policy and Innovation; Principles and Practices of Marketing; Marketing Theory; Consumer Behaviour; Branding and Communications; and a Critical Inquiry into Consultancy.

Dissertation project: research on “Hangzhou city-brand developing during the 2010 Shanghai World Expo”. Awards: Won 2nd prize in China Creative Exhibition Projects competition-2008; Awarded ‘Elite Graduate’ of Zhejiang Province-2010.