Luca Horvath

• Created editorial and topic plans for various partners, as well as relevant social media content. • To provide insights to clients, I ran analyses and created marketing reports based on data from Google Analytics and AdWords. • Developed a number of e-commerce email marketing campaigns.

• Oversaw communication with more than 30 Hungarian creators and managed along with coordinated all aspects of the influencer campaigns. • Wrote newsletters as part of the monthly marketing campaigns. • Assisted to create regular health and lifestyle-based social media content, furthermore monitored the postings schedule. • Interacted with the customers and the followers on the daily basis to build community engagement.

• Created and managed digital campaigns of student competitions in the field of IT, engineering and management. • Managed social media and advertising platforms to promote annual events and produced engaging content. • Supported the coordination of live events, such as student competitions, hackathons and the organization of marketing events.

• Assisted in implementing digital marketing campaigns, which potentially raised brand awareness in the Hungarian luxury accessories market. • Ensured a constant posting schedule on different social media platforms; e.g. Instagram and Facebook.

Throughout the one year of Erasmus, I studied various subjects related to the field of business, management and communication.

During my studies, I was a member of kommON college for advanced communication studies from March 2020 until June 2021. Also in 2019, I took part in a digital marketing workshop (DAN Digital Open), which was organized to introduce all aspects of digital marketing to the participants.

In the middle of my second semester, I participated in a PR educational program created by the Media Education Center (IMEC).