Luca Innocenzi

Directly reporting to Company CEO, responsible for the whole Marketing and Digital Marketing Strategy of the Company • 5 direct reports • Administration of a Marketing and Communication Budget of 3,1 Million Euro • Media plan definition: BTL, ATL, Digital, guerilla and viral campaigns • Definition of E-Commerce Strategy and online business (via third parties’ websites)

Directly reporting to Company CEO, responsible for the whole Marketing and Digital Marketing Strategy of the Company • 5 direct reports • Administration of a Marketing and Communication Budget of 3,1 Million Euro • Media plan definition: BTL, ATL, Digital, guerilla and viral campaigns • Definition of E-Commerce Strategy and online business (via third parties’ websites) • Coordination of Retail Business Unit till April 2013

Direct report to CEO of the Company. • Responsible over the complete Online Marketing Strategy with a total budget of 400k Euro • Supervising and leading website restructuring project (with e-commerce capability). To be launched January 2012 • Coordination of Digital, Marketing and PR agencies

Reporting to B2C Director Whirlpool Europe • Accountable for creation and set up of new European Online Marketing Organization • Responsibility over traffic generation on European Websites for Whirlpool coordinating the team of Online Marketing at Country level • Accountable for SEO technical roadmap and implementation • Accountable for the creation of KPI’s and analytics dashboards for monitoring the new Whirlpool Web Platform • Coordination of Media Buying Agencies

1) Responsibility and coordination of the CRM activities at European Level and same responsibility for the Corporate Website. Direct Report to the B2C Director Whirlpool Europe and to the Brand Manager Bauknecht. 2) Global Whirlpool Web Platform Redesign • Within the Global project for the implementation of a new web platform (Websphere Commerce7) accountable for UI, content and Search&Navigation • Responsible for Product Data Database Integration into new Web Platform

Sales area management. Responsibility over a portfolio of 80 clients located in the Southern Switzerland (Ticino, Engadine, Lucerne and Grisons). Direct report to Brand and Sales Managers. Responsibility of the achievement of the forecasted turnover

directly reporting to the CEO: • Competitive analysis and market research • Definition of brand image • Recruitment of designers and sales agents • Coordination of sales agents (Italy and France) • Project management exhibitions and advertising campaigns • Coordination of Suppliers, Logistics and Accounting Department

Management of Symbol Intensive Companies, Luxury and Fashion Management

International Corporations and Strategy