Gabriela Ehrlich
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Gabriela Ehrlich
- Current 16 years and 11 months, since Jul 2009
Director Communications
IEC (International Electrotechnical Commission)
- Current 18 years and 1 month, since May 2008
Leading Light
exxperts marketing
Accepting mandates in Marketing, Branding, Communication and PR. Recent mandates: SITA - Director strategic communications and miscellaneous Marketing Communication assignements @Quid - online community website. Launch, promotion, communication, internet marketing
- 11 months, Jul 2008 - May 2009
Director Strategic Brand Communication - Mandate
SITA
Corporate Communication and branding
- 2 years and 9 months, Sep 2005 - May 2008
Head Marketing, Communication & Research Europe
INVISTA International
Defined, developed and implemented value driven marketing strategies and tools . 2007 = highest profitability since acquisition of company by Koch Industries.
- 1 year and 4 months, Oct 2002 - Jan 2004
Director Communications & Public Relations
Serono
Overall responsibility for: Communication, Press & Media, PR & Lobbying, Promotion, Communication Budget for 54 country IBO region for all products. Relationship marketing with Opinion Leaders, Patient associations.
- 2 years and 3 months, Aug 2000 - Oct 2002
Manager Marketing Communications
Serono
Overall responsibility globally (except NA) for information management, marketing & communications. Opinion Leader lobbying, patient associations outreach programs.
- 1 year and 5 months, Apr 1999 - Aug 2000
Manager Marketing & Communication
Multilink
Defined commercial offer ;lead research activities; developed marketing strategy ; branding; communication; budget responsibilitiy.
- 2 years and 7 months, Apr 1997 - Oct 1999
Manager McCann-Communications Division
McCann Erickson
Created the McCann-Communications division specialized in Direct Marketing, Sales Promotion and Relationship Marketing and developed its commercial and marketing strategies; fully responsible for bottom line
- 10 years and 5 months, Apr 1988 - Aug 1998
Manager Action Marketing division
Young & Rubicam Business to Business
Built division to diversify agency product offer to existing and new clients. Direct Marketing, Business to Business campaigns, Sales Promotion, Event management, Lobbying, Motivation and Internal Communication
- 9 months, Aug 1996 - Apr 1997
Co-Director, Direct Marketing diversification project "Hello Bonus"
Edipresse
Set-up and implemented marketing, sales and client service structures Guided customers in developing their marketing offer Managed communication campaigns
Sprachen
English
C1 (Fließend)
German
C1 (Fließend)
French
C1 (Fließend)
Italian
A1-A2 (Grundkenntnisse)
Spanish
A1-A2 (Grundkenntnisse)
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