Lucas Dieckmann

Building a centralized business & operating model for sales of data products of Daimler AG (personalized & anonymized raw data, aggregated data, insights,...) Development of new data products in cooperation with cities, consultancies, start-ups and big players in various industries Responsible for positioning and commercialization of data products (i.a. developer.mercedes-benz.com) as well as onboarding of neutral server partners

Development of a product strategy for connect business incl. scenario development for future business options, business case calculation for a multi-brand offer and comparison of an offer of digital services vs. raw data monetization Master thesis: „Digital and data based services for fleet management - Analysis and evalutation of customer requirements“ (Grade: 1.0)

Project: Strategic realignment of the oil business for a leading german car manufacturer Project: Worldwide rollout of an After Sales Portal for a leading german car manufacturer Project: Digital/PLM transformation for leading pharma company Bachelor thesis: "Business Model Connected Car - Strategic impact on German car manufacturers" (Grade: 1.3)

Project: Strategic realignment of the oil business of a leading german car manufacturer Report: "Connected Car - Development until 2020

Innovationsmanagement & Innovationen in der Mobilität